THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?

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JOHN D.R.; LOKEN B.; JOINER C.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:1998 | Volume:62 | Issue:1 Page(s): 19-32

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Information Journal Paper

Title

THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?

Author(s)

JOHN D.R. | LOKEN B. | JOINER C. | Issue Writer Certificate

Keywords

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Abstract

Cites

IMPACT STUDY OF TRADE NAME DEVELOPMENT ON SERVICE COMPANIES MENTAL POSITION: CASE STUDY, PASARGAD BANKS AND ITS PASARGAD TRADE NAME SUBSIDIARIES SERVICE COMPANIES IN TEHRAN

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APA: Copy

JOHN, D.R., LOKEN, B., & JOINER, C.. (1998). THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?. JOURNAL OF MARKETING, 62(1), 19-32. SID. https://sid.ir/paper/615631/en

Vancouver: Copy

JOHN D.R., LOKEN B., JOINER C.. THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?. JOURNAL OF MARKETING[Internet]. 1998;62(1):19-32. Available from: https://sid.ir/paper/615631/en

IEEE: Copy

D.R. JOHN, B. LOKEN, and C. JOINER, “THE NEGATIVE IMPACT OF EXTENSIONS: CAN FLAGSHIP PRODUCTS BE DILUTED?,” JOURNAL OF MARKETING, vol. 62, no. 1, pp. 19–32, 1998, [Online]. Available: https://sid.ir/paper/615631/en

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