Information Journal Paper
APA:
CopyLOKEN, B., & JOHN, D.R.. (1993). DILUTING BRAND BELIEFS: WHEN DO BRAND EXTENSIONS HAVE NEGATIVE IMPACT?. JOURNAL OF MARKETING, 57(3), 71-84. SID. https://sid.ir/paper/615633/en
Vancouver:
CopyLOKEN B., JOHN D.R.. DILUTING BRAND BELIEFS: WHEN DO BRAND EXTENSIONS HAVE NEGATIVE IMPACT?. JOURNAL OF MARKETING[Internet]. 1993;57(3):71-84. Available from: https://sid.ir/paper/615633/en
IEEE:
CopyB. LOKEN, and D.R. JOHN, “DILUTING BRAND BELIEFS: WHEN DO BRAND EXTENSIONS HAVE NEGATIVE IMPACT?,” JOURNAL OF MARKETING, vol. 57, no. 3, pp. 71–84, 1993, [Online]. Available: https://sid.ir/paper/615633/en