THE ROLE OF RELATIONSHIP MARKETING IN CUSTOMER ORIENTATION PROCESS IN THE BANKING INDUSTRY WITH FOCUS ON LOYALTY (CASE STUDY: BANKING INDUSTRY OF IRAN)

TALEGHANI, M., GILANINIA, S., & MOUSAVIAN, S.J.. (2011). THE ROLE OF RELATIONSHIP MARKETING IN CUSTOMER ORIENTATION PROCESS IN THE BANKING INDUSTRY WITH FOCUS ON LOYALTY (CASE STUDY: BANKING INDUSTRY OF IRAN). INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE, 2(19), 155-166. SID. https://sid.ir/paper/616331/en

TALEGHANI M., GILANINIA S., MOUSAVIAN S.J.. THE ROLE OF RELATIONSHIP MARKETING IN CUSTOMER ORIENTATION PROCESS IN THE BANKING INDUSTRY WITH FOCUS ON LOYALTY (CASE STUDY: BANKING INDUSTRY OF IRAN). INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE[Internet]. 2011;2(19):155-166. Available from: https://sid.ir/paper/616331/en

M. TALEGHANI, S. GILANINIA, and S.J. MOUSAVIAN, “THE ROLE OF RELATIONSHIP MARKETING IN CUSTOMER ORIENTATION PROCESS IN THE BANKING INDUSTRY WITH FOCUS ON LOYALTY (CASE STUDY: BANKING INDUSTRY OF IRAN),” INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE, vol. 2, no. 19, pp. 155–166, 2011, [Online]. Available: https://sid.ir/paper/616331/en