THE EFFECT OF CUSTOMER TRUST ON CUSTOMER LOYALTY AND CUSTOMER RETENTION: A MODERATING ROLE OF CAUSE RELATED MARKETING

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SARWAR M.; ABBASI K.; PERVAIZ S.

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Journal Paper

Paper Information

Journal: GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH Year:2012 | Volume:12 | Issue:6 Page(s): 0-0

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Information Journal Paper

Title

THE EFFECT OF CUSTOMER TRUST ON CUSTOMER LOYALTY AND CUSTOMER RETENTION: A MODERATING ROLE OF CAUSE RELATED MARKETING

Author(s)

SARWAR M. | ABBASI K. | PERVAIZ S. | Issue Writer Certificate

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Abstract

Cites

SATISFACTION AND INERTIA INFLUENCE ON LOYALTY (CASE STUDY: MOBILE PHONE)

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APA: Copy

SARWAR, M., ABBASI, K., & PERVAIZ, S.. (2012). THE EFFECT OF CUSTOMER TRUST ON CUSTOMER LOYALTY AND CUSTOMER RETENTION: A MODERATING ROLE OF CAUSE RELATED MARKETING. GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH, 12(6), 0-0. SID. https://sid.ir/paper/616596/en

Vancouver: Copy

SARWAR M., ABBASI K., PERVAIZ S.. THE EFFECT OF CUSTOMER TRUST ON CUSTOMER LOYALTY AND CUSTOMER RETENTION: A MODERATING ROLE OF CAUSE RELATED MARKETING. GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH[Internet]. 2012;12(6):0-0. Available from: https://sid.ir/paper/616596/en

IEEE: Copy

M. SARWAR, K. ABBASI, and S. PERVAIZ, “THE EFFECT OF CUSTOMER TRUST ON CUSTOMER LOYALTY AND CUSTOMER RETENTION: A MODERATING ROLE OF CAUSE RELATED MARKETING,” GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH, vol. 12, no. 6, pp. 0–0, 2012, [Online]. Available: https://sid.ir/paper/616596/en

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