INCREASING ADVERTISING VALUE OF MOBILE MARKETING-AN EMPIRICAL STUDY OF ANTECEDENTS

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HAGHIRIAN P.; MADLBERGER M.

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Journal Paper

Paper Information

Journal: PROCEEDINGS OF HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES Year:2005 | Volume:- | Issue:38 Page(s): 1-10

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Title

INCREASING ADVERTISING VALUE OF MOBILE MARKETING-AN EMPIRICAL STUDY OF ANTECEDENTS

Author(s)

HAGHIRIAN P. | MADLBERGER M. | Issue Writer Certificate

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Abstract

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A PERCEPTUAL MEASURE OF MOBILE ADVERTISING USING FUZZY LINGUISTIC PREFERENCE RELATION

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APA: Copy

HAGHIRIAN, P., & MADLBERGER, M.. (2005). INCREASING ADVERTISING VALUE OF MOBILE MARKETING-AN EMPIRICAL STUDY OF ANTECEDENTS. PROCEEDINGS OF HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, -(38), 1-10. SID. https://sid.ir/paper/617050/en

Vancouver: Copy

HAGHIRIAN P., MADLBERGER M.. INCREASING ADVERTISING VALUE OF MOBILE MARKETING-AN EMPIRICAL STUDY OF ANTECEDENTS. PROCEEDINGS OF HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES[Internet]. 2005;-(38):1-10. Available from: https://sid.ir/paper/617050/en

IEEE: Copy

P. HAGHIRIAN, and M. MADLBERGER, “INCREASING ADVERTISING VALUE OF MOBILE MARKETING-AN EMPIRICAL STUDY OF ANTECEDENTS,” PROCEEDINGS OF HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, vol. -, no. 38, pp. 1–10, 2005, [Online]. Available: https://sid.ir/paper/617050/en

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