MOBILE MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE

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BARNES S.J.; SCORNAVACCA E.

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Journal Paper

Paper Information

Journal: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS Year:2004 | Volume:2 | Issue:2 Page(s): 128-139

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Information Journal Paper

Title

MOBILE MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE

Author(s)

BARNES S.J. | SCORNAVACCA E. | Issue Writer Certificate

Keywords

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Abstract

Cites

A PERCEPTUAL MEASURE OF MOBILE ADVERTISING USING FUZZY LINGUISTIC PREFERENCE RELATION

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APA: Copy

BARNES, S.J., & SCORNAVACCA, E.. (2004). MOBILE MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2(2), 128-139. SID. https://sid.ir/paper/617630/en

Vancouver: Copy

BARNES S.J., SCORNAVACCA E.. MOBILE MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS[Internet]. 2004;2(2):128-139. Available from: https://sid.ir/paper/617630/en

IEEE: Copy

S.J. BARNES, and E. SCORNAVACCA, “MOBILE MARKETING: THE ROLE OF PERMISSION AND ACCEPTANCE,” INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, vol. 2, no. 2, pp. 128–139, 2004, [Online]. Available: https://sid.ir/paper/617630/en

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