Information Journal Paper
APA:
CopyIYENGAR, R., VAN DEN BULTE, C., & VALENTE, W.T.. (2011). OPINION LEADERSHIP AND SOCIAL CONTAGION IN NEW PRODUCT DIFFUSION. MARKETING SCIENCE, 30(2), 195-212. SID. https://sid.ir/paper/618090/en
Vancouver:
CopyIYENGAR R., VAN DEN BULTE C., VALENTE W.T.. OPINION LEADERSHIP AND SOCIAL CONTAGION IN NEW PRODUCT DIFFUSION. MARKETING SCIENCE[Internet]. 2011;30(2):195-212. Available from: https://sid.ir/paper/618090/en
IEEE:
CopyR. IYENGAR, C. VAN DEN BULTE, and W.T. VALENTE, “OPINION LEADERSHIP AND SOCIAL CONTAGION IN NEW PRODUCT DIFFUSION,” MARKETING SCIENCE, vol. 30, no. 2, pp. 195–212, 2011, [Online]. Available: https://sid.ir/paper/618090/en