THE INFLUENCE OF PIONEER STATUS AND EXPERIENCE ORDER ON CONSUMER BRAND PREFERENCE: A MEDIATED-EFFECTS MODEL

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NIEDRICH R.W.; SCOTT D.S.

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Journal Paper

Paper Information

Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Year:2003 | Volume:31 | Issue:4 Page(s): 468-480

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Title

THE INFLUENCE OF PIONEER STATUS AND EXPERIENCE ORDER ON CONSUMER BRAND PREFERENCE: A MEDIATED-EFFECTS MODEL

Author(s)

NIEDRICH R.W. | SCOTT D.S. | Issue Writer Certificate

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Abstract

Cites

IMPACT OF CONSUMER SOCIAL RESPONSIBILITY AND BRAND SOCIAL RESPONSIBILITY IMAGE ON BRAND LOYALTY

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APA: Copy

NIEDRICH, R.W., & SCOTT, D.S.. (2003). THE INFLUENCE OF PIONEER STATUS AND EXPERIENCE ORDER ON CONSUMER BRAND PREFERENCE: A MEDIATED-EFFECTS MODEL. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 31(4), 468-480. SID. https://sid.ir/paper/618235/en

Vancouver: Copy

NIEDRICH R.W., SCOTT D.S.. THE INFLUENCE OF PIONEER STATUS AND EXPERIENCE ORDER ON CONSUMER BRAND PREFERENCE: A MEDIATED-EFFECTS MODEL. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2003;31(4):468-480. Available from: https://sid.ir/paper/618235/en

IEEE: Copy

R.W. NIEDRICH, and D.S. SCOTT, “THE INFLUENCE OF PIONEER STATUS AND EXPERIENCE ORDER ON CONSUMER BRAND PREFERENCE: A MEDIATED-EFFECTS MODEL,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 31, no. 4, pp. 468–480, 2003, [Online]. Available: https://sid.ir/paper/618235/en

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