A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS

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LAVIDGE R.J.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:1961 | Volume:25 | Issue:6 Page(s): 59-62

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Information Journal Paper

Title

A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS

Author(s)

LAVIDGE R.J. | Issue Writer Certificate

Keywords

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Abstract

Cites

EVALUATING THE EFFECTIVENESS OF ELECTRONIC ADVERTISEMENT BASED ON THE HIERARCHY OF EFFECTS MODEL: THE CASE OF THE GARMENT INDUSTRY
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET

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APA: Copy

LAVIDGE, R.J.. (1961). A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS. JOURNAL OF MARKETING, 25(6), 59-62. SID. https://sid.ir/paper/618396/en

Vancouver: Copy

LAVIDGE R.J.. A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS. JOURNAL OF MARKETING[Internet]. 1961;25(6):59-62. Available from: https://sid.ir/paper/618396/en

IEEE: Copy

R.J. LAVIDGE, “A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS,” JOURNAL OF MARKETING, vol. 25, no. 6, pp. 59–62, 1961, [Online]. Available: https://sid.ir/paper/618396/en

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