Information Journal Paper
APA:
CopyBOWMAN, D., & NARAYANDAS, D.. (2004). LINKING CUSTOMER MANAGEMENT EFFORT TO CUSTOMER PROFITABILITY IN BUSINESS MARKETS. JOURNAL OF MARKETING RESEARCH, 41(4), 433-447. SID. https://sid.ir/paper/619628/en
Vancouver:
CopyBOWMAN D., NARAYANDAS D.. LINKING CUSTOMER MANAGEMENT EFFORT TO CUSTOMER PROFITABILITY IN BUSINESS MARKETS. JOURNAL OF MARKETING RESEARCH[Internet]. 2004;41(4):433-447. Available from: https://sid.ir/paper/619628/en
IEEE:
CopyD. BOWMAN, and D. NARAYANDAS, “LINKING CUSTOMER MANAGEMENT EFFORT TO CUSTOMER PROFITABILITY IN BUSINESS MARKETS,” JOURNAL OF MARKETING RESEARCH, vol. 41, no. 4, pp. 433–447, 2004, [Online]. Available: https://sid.ir/paper/619628/en