Information Journal Paper
APA:
CopyYOON, S.J., & KIM, J.H.. (2001). IS THE INTERNET A MORE EFFECTIVE THAN TRADITIONAL ADVERTISING? FACTORS AFFECTING THE CHOICE OF MEDIA. JOURNAL OF ADVERTISING RESEARCH, 41(6), 53-60. SID. https://sid.ir/paper/619974/en
Vancouver:
CopyYOON S.J., KIM J.H.. IS THE INTERNET A MORE EFFECTIVE THAN TRADITIONAL ADVERTISING? FACTORS AFFECTING THE CHOICE OF MEDIA. JOURNAL OF ADVERTISING RESEARCH[Internet]. 2001;41(6):53-60. Available from: https://sid.ir/paper/619974/en
IEEE:
CopyS.J. YOON, and J.H. KIM, “IS THE INTERNET A MORE EFFECTIVE THAN TRADITIONAL ADVERTISING? FACTORS AFFECTING THE CHOICE OF MEDIA,” JOURNAL OF ADVERTISING RESEARCH, vol. 41, no. 6, pp. 53–60, 2001, [Online]. Available: https://sid.ir/paper/619974/en