WIKI AS A CUSTOMER KNOWLEDGE MANAGEMENT TOOL IN WEBSITES

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SAMIZADEH R.; PARSAIE MEHR S.

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Journal Paper

Paper Information

Journal: International Journal of Industrial Engineering & Production Research Year:2012 | Volume:23 | Issue:3 Page(s): 217-222

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Information Journal Paper

Title

WIKI AS A CUSTOMER KNOWLEDGE MANAGEMENT TOOL IN WEBSITES

Author(s)

SAMIZADEH R. | PARSAIE MEHR S. | Issue Writer Certificate

Keywords

KNOWLEDGE MANAGEMENT

CUSTOMER KNOWLEDGE MANAGEMENT (CKM)

WIKIS

E-COMMERCE

Abstract

The present research is conducted to show that organizations can use wiki to attract customers purchase intention inside the E-COMMERCE context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intentions in the web site. By using multidimensional analysis, this study shows that choosing a suitable tool for hosting in the websites in order to gather essential knowledge from customers plays an important role in explaining certain customer online behavior. In particular, the researchers propose a model that explains WIKIS require a culture of collaboration and sharing in an online environment to achieve a win-win situation between customers and producers.

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APA: Copy

SAMIZADEH, R., & PARSAIE MEHR, S.. (2012). WIKI AS A CUSTOMER KNOWLEDGE MANAGEMENT TOOL IN WEBSITES. INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION RESEARCH (IJIE) (ENGLISH), 23(3), 217-222. SID. https://sid.ir/paper/621425/en

Vancouver: Copy

SAMIZADEH R., PARSAIE MEHR S.. WIKI AS A CUSTOMER KNOWLEDGE MANAGEMENT TOOL IN WEBSITES. INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION RESEARCH (IJIE) (ENGLISH)[Internet]. 2012;23(3):217-222. Available from: https://sid.ir/paper/621425/en

IEEE: Copy

R. SAMIZADEH, and S. PARSAIE MEHR, “WIKI AS A CUSTOMER KNOWLEDGE MANAGEMENT TOOL IN WEBSITES,” INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION RESEARCH (IJIE) (ENGLISH), vol. 23, no. 3, pp. 217–222, 2012, [Online]. Available: https://sid.ir/paper/621425/en

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