Information Journal Paper
APA:
CopyWEERAWARDENA, J.. (2003). THE ROLE OF MARKETING CAPABILITY IN INNOVATION-BASED COMPETITIVE STRATEGY. JOURNAL OF STRATEGIC MARKETING, 11(1), 15-35. SID. https://sid.ir/paper/626007/en
Vancouver:
CopyWEERAWARDENA J.. THE ROLE OF MARKETING CAPABILITY IN INNOVATION-BASED COMPETITIVE STRATEGY. JOURNAL OF STRATEGIC MARKETING[Internet]. 2003;11(1):15-35. Available from: https://sid.ir/paper/626007/en
IEEE:
CopyJ. WEERAWARDENA, “THE ROLE OF MARKETING CAPABILITY IN INNOVATION-BASED COMPETITIVE STRATEGY,” JOURNAL OF STRATEGIC MARKETING, vol. 11, no. 1, pp. 15–35, 2003, [Online]. Available: https://sid.ir/paper/626007/en