THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER RETENTION IN THE INDIAN BANKING INDUSTRY: AN EMPIRICAL ANALYSIS

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GOPALAKRISHNAN J.; MISHRA B.B.; GUPTA V.K.

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Journal: RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT Year:2011 | Volume:1 | Issue:3 Page(s): 52-68

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Title

THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER RETENTION IN THE INDIAN BANKING INDUSTRY: AN EMPIRICAL ANALYSIS

Author(s)

GOPALAKRISHNAN J. | MISHRA B.B. | GUPTA V.K. | Issue Writer Certificate

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Abstract

Cites

THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY IN INDIAN BANKING SECTOR: AN EMPIRICAL STUDY THROUGH SERVPERF

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APA: Copy

GOPALAKRISHNAN, J., MISHRA, B.B., & GUPTA, V.K.. (2011). THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER RETENTION IN THE INDIAN BANKING INDUSTRY: AN EMPIRICAL ANALYSIS. RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT, 1(3), 52-68. SID. https://sid.ir/paper/632512/en

Vancouver: Copy

GOPALAKRISHNAN J., MISHRA B.B., GUPTA V.K.. THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER RETENTION IN THE INDIAN BANKING INDUSTRY: AN EMPIRICAL ANALYSIS. RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT[Internet]. 2011;1(3):52-68. Available from: https://sid.ir/paper/632512/en

IEEE: Copy

J. GOPALAKRISHNAN, B.B. MISHRA, and V.K. GUPTA, “THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER RETENTION IN THE INDIAN BANKING INDUSTRY: AN EMPIRICAL ANALYSIS,” RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT, vol. 1, no. 3, pp. 52–68, 2011, [Online]. Available: https://sid.ir/paper/632512/en

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