Information Journal Paper
APA:
CopyJOHNSON, MICHEAL D., & SELNES, FRED. (2004). CUSTOMER PORTFOLIO MANAGEMENT: TOWARD A DYNAMIC THEORY OF EXCHANGE RELATIONSHIPS. JOURNAL OF MARKETING, 68(2), 1-17. SID. https://sid.ir/paper/638509/en
Vancouver:
CopyJOHNSON MICHEAL D., SELNES FRED. CUSTOMER PORTFOLIO MANAGEMENT: TOWARD A DYNAMIC THEORY OF EXCHANGE RELATIONSHIPS. JOURNAL OF MARKETING[Internet]. 2004;68(2):1-17. Available from: https://sid.ir/paper/638509/en
IEEE:
CopyMICHEAL D. JOHNSON, and FRED SELNES, “CUSTOMER PORTFOLIO MANAGEMENT: TOWARD A DYNAMIC THEORY OF EXCHANGE RELATIONSHIPS,” JOURNAL OF MARKETING, vol. 68, no. 2, pp. 1–17, 2004, [Online]. Available: https://sid.ir/paper/638509/en