BAYESIAN APPROACH TO ASSESS CONSUMERS’ BRAND SELECTION PROCESS AND IDENTIFICATION OF BRAND ATTRIBUTES IN A SERVICE CONTEXT

YOON, HAE JIN, THOMPSON, SANDRA S., & PARSA, H.G.. (2009). BAYESIAN APPROACH TO ASSESS CONSUMERS’ BRAND SELECTION PROCESS AND IDENTIFICATION OF BRAND ATTRIBUTES IN A SERVICE CONTEXT. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 28(1), 33-41. SID. https://sid.ir/paper/645056/en

YOON HAE JIN, THOMPSON SANDRA S., PARSA H.G.. BAYESIAN APPROACH TO ASSESS CONSUMERS’ BRAND SELECTION PROCESS AND IDENTIFICATION OF BRAND ATTRIBUTES IN A SERVICE CONTEXT. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT[Internet]. 2009;28(1):33-41. Available from: https://sid.ir/paper/645056/en

HAE JIN YOON, SANDRA S. THOMPSON, and H.G. PARSA, “BAYESIAN APPROACH TO ASSESS CONSUMERS’ BRAND SELECTION PROCESS AND IDENTIFICATION OF BRAND ATTRIBUTES IN A SERVICE CONTEXT,” INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, vol. 28, no. 1, pp. 33–41, 2009, [Online]. Available: https://sid.ir/paper/645056/en