THE INFLUENCE OF BRAND IMAGE AND COMPANY REPUTATION WHERE MANUFACTURERS MARKET TO SMALL FIRMS: A CUSTOMER VALUE PERSPECTIVE

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CRETU ANCA E.; BRODIE RODERICK J.

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Journal Paper

Paper Information

Journal: INDUSTRIAL MARKETING MANAGEMENT Year:2007 | Volume:36 | Issue:2 Page(s): 230-240

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Title

THE INFLUENCE OF BRAND IMAGE AND COMPANY REPUTATION WHERE MANUFACTURERS MARKET TO SMALL FIRMS: A CUSTOMER VALUE PERSPECTIVE

Author(s)

CRETU ANCA E. | BRODIE RODERICK J. | Issue Writer Certificate

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Abstract

Cites

THE IMPACT OF BRAND EQUITY ON CONSUMER LOYALTY

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APA: Copy

CRETU, ANCA E., & BRODIE, RODERICK J.. (2007). THE INFLUENCE OF BRAND IMAGE AND COMPANY REPUTATION WHERE MANUFACTURERS MARKET TO SMALL FIRMS: A CUSTOMER VALUE PERSPECTIVE. INDUSTRIAL MARKETING MANAGEMENT, 36(2), 230-240. SID. https://sid.ir/paper/647987/en

Vancouver: Copy

CRETU ANCA E., BRODIE RODERICK J.. THE INFLUENCE OF BRAND IMAGE AND COMPANY REPUTATION WHERE MANUFACTURERS MARKET TO SMALL FIRMS: A CUSTOMER VALUE PERSPECTIVE. INDUSTRIAL MARKETING MANAGEMENT[Internet]. 2007;36(2):230-240. Available from: https://sid.ir/paper/647987/en

IEEE: Copy

ANCA E. CRETU, and RODERICK J. BRODIE, “THE INFLUENCE OF BRAND IMAGE AND COMPANY REPUTATION WHERE MANUFACTURERS MARKET TO SMALL FIRMS: A CUSTOMER VALUE PERSPECTIVE,” INDUSTRIAL MARKETING MANAGEMENT, vol. 36, no. 2, pp. 230–240, 2007, [Online]. Available: https://sid.ir/paper/647987/en

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