ANALYZE OF COMPONENT CONSUMER BEHAVIOR TOWARD FOOD WASTE IN TEHRAN

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KHOSRAVANI F.; PEZESHKI RAD GH.R.; FARHADIAN H.

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ISSN: 2588-4824

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Paper Information

Journal: IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY Year:2016 | Volume:13 | Issue:53 Page(s): 173-183

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Information Journal Paper

Title

ANALYZE OF COMPONENT CONSUMER BEHAVIOR TOWARD FOOD WASTE IN TEHRAN

Author(s)

KHOSRAVANI F. | PEZESHKI RAD GH.R. | FARHADIAN H. | Issue Writer Certificate

Keywords

CONSUMER BEHAVIORQ2

FOOD WASTEQ2

TEHRAN CITYQ2

FACTOR ANALYZEQ2

Abstract

The aim of this study was to analyze the components of CONSUMER BEHAVIOR toward FOOD WASTE. The study was a kind of applied and descriptive -correlational method. The research population was consumers of food products in TEHRAN CITY. Sample size was determine by Kerjice and Morgan table (n=384). Proportional stratified random sampling method was used. The research instrument was a researchermade questionnaire. Validity of the questionnaire was confirmed by a panel of expert in Agricultural Extension and Education Department, Tarbiat Modarres University. Reliability was conducted by a Pilot test and Cronbach’s alpha coefficient assumed (0.86) which show its suit for research conduct. Results of exploratory factor analysis revealed six components of CONSUMER BEHAVIOR: Cultural values, social participation, motivation, beliefs, education and awareness and perception which are composed of 60 percent of CONSUMER BEHAVIOR changes, explain.

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APA: Copy

KHOSRAVANI, F., PEZESHKI RAD, GH.R., & FARHADIAN, H.. (2016). ANALYZE OF COMPONENT CONSUMER BEHAVIOR TOWARD FOOD WASTE IN TEHRAN. IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, 13(53), 173-183. SID. https://sid.ir/paper/72594/en

Vancouver: Copy

KHOSRAVANI F., PEZESHKI RAD GH.R., FARHADIAN H.. ANALYZE OF COMPONENT CONSUMER BEHAVIOR TOWARD FOOD WASTE IN TEHRAN. IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY[Internet]. 2016;13(53):173-183. Available from: https://sid.ir/paper/72594/en

IEEE: Copy

F. KHOSRAVANI, GH.R. PEZESHKI RAD, and H. FARHADIAN, “ANALYZE OF COMPONENT CONSUMER BEHAVIOR TOWARD FOOD WASTE IN TEHRAN,” IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, vol. 13, no. 53, pp. 173–183, 2016, [Online]. Available: https://sid.ir/paper/72594/en

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