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Title

ECONOMIC EVALUATION OF RICE MARKETING STRATEGIES IN GILAN PROVINCE

Author(s)

AZIZI J. | Issue Writer Certificate 

Pages

  715-728

Abstract

 Rice is a grain that helps to food supply for two-thirds of the world’s population. GILAN province is one of the important regions in the field of RICE production in Iran. At this study, the alternative RICE marketing strategies were evaluated using three analysis methods. These methods included MOTAD1, SIMULATION and GSD2. Historical RICE prices from 1370-83 was used and tested for trend and seasonality in order for the methods to be formed properly. In this relation, the needed information was obtained from market factors, as well as relevant organization by questionnair, interview and clustering sample. The best strategies involves selling 30 percent of RICE in Mehr and 70 percent in Farvardin, because this strategies involve the highest level of risk also brought in the highest average net returns. After the MOTAD analysis, SIMULATION analysis was conducted to improve the results from the MOTAD analysis. In SIMULATION analysis, is was selected top 20 marketing strategeis from 1146 strategies and the best strategies involves selling 100 percent product in Farvardin and direct sell from producer to consumer. The results obtained from the stochastic analysis showed very similar results to the SIMULATION analysis results.

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References

Cite

APA: Copy

AZIZI, J.. (2007). ECONOMIC EVALUATION OF RICE MARKETING STRATEGIES IN GILAN PROVINCE. JOURNAL OF AGRICULTURAL SCIENCES, 12(4), 715-728. SID. https://sid.ir/paper/7785/en

Vancouver: Copy

AZIZI J.. ECONOMIC EVALUATION OF RICE MARKETING STRATEGIES IN GILAN PROVINCE. JOURNAL OF AGRICULTURAL SCIENCES[Internet]. 2007;12(4):715-728. Available from: https://sid.ir/paper/7785/en

IEEE: Copy

J. AZIZI, “ECONOMIC EVALUATION OF RICE MARKETING STRATEGIES IN GILAN PROVINCE,” JOURNAL OF AGRICULTURAL SCIENCES, vol. 12, no. 4, pp. 715–728, 2007, [Online]. Available: https://sid.ir/paper/7785/en

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