TOURISM DESTINATIONS' BRAND: POSITION & CHALLENGES

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AYOUBI YAZDI H.; HOSSEINI S.M.H.

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INTELLECTUAL
Year:2009 | Issue:1

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Title

TOURISM DESTINATIONS' BRAND: POSITION & CHALLENGES

Author(s)

AYOUBI YAZDI H. | HOSSEINI S.M.H.

Keywords

BRAND

TOURISM DESTINATION

TOURISM DESTINATION BRANDING

BRANDING CHALLENGES

Abstract

Nowadays, most of the companies and organizations' real capital tends to be their BRAND and they seek their value in their costumers and buyers' minds. In other words, a BRAND provides the product with remarkable value by distinguishing it from the other rival companies' products. The application of BRAND is not restricted to the production/service industries or great companies. Many countries of the world use national BRANDing in order to improve their position in the global system. The application of this concept in tourism, from chain hotels to destination BRANDing, is developing. Many studies have been conducted about destination BRANDing but even BRAND can create competitive advantage for a destination, not much attention has been given to the concept of BRANDing in Iran. In this paper a model for BRAND creation and how to maintain that model in the costumers' minds would be proposed.

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APA: Copy

AYOUBI YAZDI, H., & HOSSEINI, S.M.H.. (2009). TOURISM DESTINATIONS' BRAND: POSITION & CHALLENGES. INTERNATIONAL CONFERENCE ON INTELLECTUAL. SID. https://sid.ir/paper/903246/en

Vancouver: Copy

AYOUBI YAZDI H., HOSSEINI S.M.H.. TOURISM DESTINATIONS' BRAND: POSITION & CHALLENGES. 2009. Available from: https://sid.ir/paper/903246/en

IEEE: Copy

H. AYOUBI YAZDI, and S.M.H. HOSSEINI, “TOURISM DESTINATIONS' BRAND: POSITION & CHALLENGES,” presented at the INTERNATIONAL CONFERENCE ON INTELLECTUAL. 2009, [Online]. Available: https://sid.ir/paper/903246/en

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