INVESTIGATION OF CITURUS MARKETING (CASE STUDY: JAHROM ORANGE)

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RASEKH ERFANEH

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Seminar Paper

Paper Information

Seminar: HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE
Year:2008 | Issue:0

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Title

INVESTIGATION OF CITURUS MARKETING (CASE STUDY: JAHROM ORANGE)

Author(s)

RASEKH ERFANEH

Keywords

CITURUS

ORANGE

MARKETING MARGIN

EFFICIENCY

MARKETING COST COEFFICIENT

MARKETING FACTORS SHARE

Abstract

ACCORDING TO THE IMPORTANCE OF AGRICULTURE SECTOR IN ECONOMIC OF THE COUNTRY, EXISTENCE OF AN EFFICIENT MARKETING SYSTEM AS AN EFFECTIVE TOOL IN DEVELOPMENT OF PRODUCTION GROWTH IS IMPORTANT.SO, INVESTIGATION OF AGRICULTURAL PRODUCTS MARKETING, SPECIALLY GARDEN PRODUCTS AND FRUITS ARE SO IMPORTANT. AMONG GARDEN PRODUCTS, CITURUS, AND AMONG THEM, ORANGE HAS THE MOST VOLUME OF PRODUCTION. IN THIS SECTOR OF AGRICULTURE, PRODUCERS SHARE OF CONSUMER MARGIN PRICE IS LOW AND ITS MARKETING IS INEFFICIENT.IN THIS STUDY, THE AMOUNTS OF MARKETING MARGIN MARKETING FACTORS PROFIT, MARKETING FACTORS SHARE IN MARKETING MARGIN, MARKETING COST COEFFICIENTS AND MARKETING EFFICIENCY ARE CALCULATED.THE NECESSARY DATA FOR THIS STUDY ARE GATHERED IN TWO WAYS: 1- THEY ARE DOCUMENTED FROM STATISTIC SOURCES AND 2- BY RANDOM SAMPLING FROM JAHROM AND SUBURB.35 GARDENERS AND 20 FACTORS OF MARKETING DURING 1385-1386 WERE SELECTED. NECESSARY DATA WERE GATHERED BY INTERVIEWING THE GARDENERS. THE RESULTS SHOW THAT THE SHARE OF MEDIA IN PRODUCTS PURCHASING, MARKETING COST COEFFICIENTS, WHOLESALE NET PROFIT AND THE SHARE OF PRODUCER MARKETING COST OF RECEIVED PRICE ARE HIGH. ALSO, THE ROLE OF WHOLESALES IN INEFFICIENCY OF THIS PRODUCT IS HIGH.ACCORDING TO THE RESULTS, ORANGE MARKETING MUST BE CHANGED AND GARDENERS CORPORATION, ESTABLISH OF MARKETING CENTERS AND DEVELOPMENT OF PROCESSING INDUSTRIES SEEM NECESSARY.

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APA: Copy

RASEKH, ERFANEH. (2008). INVESTIGATION OF CITURUS MARKETING (CASE STUDY: JAHROM ORANGE). HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE. SID. https://sid.ir/paper/905608/en

Vancouver: Copy

RASEKH ERFANEH. INVESTIGATION OF CITURUS MARKETING (CASE STUDY: JAHROM ORANGE). 2008. Available from: https://sid.ir/paper/905608/en

IEEE: Copy

ERFANEH RASEKH, “INVESTIGATION OF CITURUS MARKETING (CASE STUDY: JAHROM ORANGE),” presented at the HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE. 2008, [Online]. Available: https://sid.ir/paper/905608/en

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