IDENTIFYING AND PRIORITIZATION OF CUSTOMERS' REQUIREMENTS REGARDING THEM AS FUZZY-RANDOM VARIABLES IN QUALITY FUNCTION DEPLOYMENT

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JALILVAND MOHAMMAD; MOLANI AGHDAM MOHAMMAD

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Seminar Paper

Paper Information

Seminar: GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT
Year:2016 | Issue:1

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Title

IDENTIFYING AND PRIORITIZATION OF CUSTOMERS' REQUIREMENTS REGARDING THEM AS FUZZY-RANDOM VARIABLES IN QUALITY FUNCTION DEPLOYMENT

Author(s)

JALILVAND MOHAMMAD | MOLANI AGHDAM MOHAMMAD

Keywords

QUALITY FUNCTION DEPLOYMENT

MARKETING MIX

FUZZY RANDOM VARIABLES

Abstract

QUALITY FUNCTION DEPLOYMENT IS ONE OF THE EFFICIENT TOOLS IN QUALITY MANAGEMENT THAT IS USED WIDELY FOR PRODUCT QUALITY IMPROVEMENT IN VARIOUS INDUSTRIES AND, AS ONE OF THE QUALITY ENGINEERING METHODS, IT CONSIDERS NEEDS AND DEMANDS OF CUSTOMERS FOR SERVICES AND PRODUCTS IN ORDER TO INCREASE THEIR SATISFACTION. THE IMPORTANCE OF REQUIREMENTS AND DEMANDS OF CUSTOMERS IS VAGUE VALUES. SINCE THE CUSTOMERS HAVE DIFFERENT OPINIONS ABOUT AMOUNT OF THEIR NEEDS IMPORTANCE, ACCORDING TO TWO ELEMENTS OF MARKETING MIX FACTORS: PHYSICAL EVIDENCE AND PEOPLE, IN THIS PAPER, THE AMOUNT OF NEEDS IMPORTANCE IS CONSIDERED AND PRIORITIZED AS FUZZY RANDOM VARIABLE. THE USE OF THIS METHOD LEADS TO ENTER THE HIGH PRIORITY NEEDS IN HOUSE OF QUALITY AND MEASURE THEIR RELATIONS WITH DESIGN REQUIREMENTS. THIS RESEARCH IS DONE IN CENTRAL BRANCH OF MELLI BANK IN RAMSAR. CURRENT ACCOUNT HOLDERS WHO HAVE RECEIVED OVER 1 BILLION RIALS LOAN ARE CHOSEN AS STATISTICAL POPULATION AND SAMPLE SIZE. REGARDING THE RESULT OF DATA ANALYZING, THE BEHAVIOR OF CLERKS HAS THE HIGHEST IMPORTANCE AND MUSIC PLAYING IN WAITING AREA IS THE LOWEST ONE FOR THE CUSTOMERS OF MELLI BANK OF RAMSAR.

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APA: Copy

JALILVAND, MOHAMMAD, & MOLANI AGHDAM, MOHAMMAD. (2016). IDENTIFYING AND PRIORITIZATION OF CUSTOMERS' REQUIREMENTS REGARDING THEM AS FUZZY-RANDOM VARIABLES IN QUALITY FUNCTION DEPLOYMENT. GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT. SID. https://sid.ir/paper/909790/en

Vancouver: Copy

JALILVAND MOHAMMAD, MOLANI AGHDAM MOHAMMAD. IDENTIFYING AND PRIORITIZATION OF CUSTOMERS' REQUIREMENTS REGARDING THEM AS FUZZY-RANDOM VARIABLES IN QUALITY FUNCTION DEPLOYMENT. 2016. Available from: https://sid.ir/paper/909790/en

IEEE: Copy

MOHAMMAD JALILVAND, and MOHAMMAD MOLANI AGHDAM, “IDENTIFYING AND PRIORITIZATION OF CUSTOMERS' REQUIREMENTS REGARDING THEM AS FUZZY-RANDOM VARIABLES IN QUALITY FUNCTION DEPLOYMENT,” presented at the GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT. 2016, [Online]. Available: https://sid.ir/paper/909790/en

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