DESIGN AN INTELLIGENT NEURO-FUZZY SYSTEM IN ORDER TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

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RAST KHADIV ILNAZ; REZAEI SADEGH; RAST KHADIV HOMAYOUN

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY, COMMUNICATIONS AND TELECOMMUNICATIONS (irICT)
Year:2016 | Issue:2

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Title

DESIGN AN INTELLIGENT NEURO-FUZZY SYSTEM IN ORDER TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Author(s)

RAST KHADIV ILNAZ | REZAEI SADEGH | RAST KHADIV HOMAYOUN | Issue Writer Certificate

Keywords

ONLINE LEARNING

QUALITY ASSURANCE

STUDENT ENGAGEMENT

STUDENT SATISFACTION

Abstract

NOWADAYS TRADE AND BUSINESS CONDITIONS ARE EVOLVING. ENTREPRENEURS ARE ACHIEVING MORE CHOICES. BECAUSE OF INFORMATION AND COMMUNICATION TECHNOLOGY IMPROVEMENTS, THE MASS OF DATA RELATED TO TRANSACTIONS AND TRADING BE INCREASED. HOW TO APPLY THIS DATA IS A CRITICAL CHALLENGE. DATA MINING - THE PROCESS OF HIDDEN KNOWLEDGE DISCOVERY OF DATA- HELPS MANAGERS TO EXTRACT THE HIDDEN INFORMATION IN ORDER TO A BETTER DECISION MAKING. ONE OF THE PRACTICAL FIELDS OF THIS PROCESS IS IN CRM. CRM HAS A SIGNIFICANT ROLE IN TRADE AND ECONOMIC FIELDS. DIVIDING CUSTOMERS TO SEPARATED GROUPS IS CRITICAL AND ESSENTIAL FOR THE BENEFICIAL DECISION MAKING OF MANAGERS. WE PROPOSE AN INTELLIGENCE FUZZY SYSTEM BY USING ANFIS TO CUSTOMER CLASSIFICATION AND PREDICTION. THIS SYSTEM USING REAL DATA AND VALIDATION METHODS, BECAUSE OF THIS WE CAN LEAN ON THE RESULTS. THE PRINCIPAL ADVANTAGES OF IT, IS RECOGNIZING AND CLASSIFYING THE CUSTOMERS. SYSTEM CAN GET DATA AS INPUT AND LEARNS, THEN TRAINS AND VALIDATES THEM. IN ADDITION TO COMMERCIAL APPLICATIONS, SERVICE COMPANIES LIKE FINANCIAL AND TELECOMMUNICATIONS COMPANIES, ETC CAN APPLY IT TO PROTECT THEIR CUSTOMER'S SATISFYING.

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APA: Copy

RAST KHADIV, ILNAZ, REZAEI, SADEGH, & RAST KHADIV, HOMAYOUN. (2016). DESIGN AN INTELLIGENT NEURO-FUZZY SYSTEM IN ORDER TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM). INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY, COMMUNICATIONS AND TELECOMMUNICATIONS (irICT). SID. https://sid.ir/paper/910004/en

Vancouver: Copy

RAST KHADIV ILNAZ, REZAEI SADEGH, RAST KHADIV HOMAYOUN. DESIGN AN INTELLIGENT NEURO-FUZZY SYSTEM IN ORDER TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM). 2016. Available from: https://sid.ir/paper/910004/en

IEEE: Copy

ILNAZ RAST KHADIV, SADEGH REZAEI, and HOMAYOUN RAST KHADIV, “DESIGN AN INTELLIGENT NEURO-FUZZY SYSTEM IN ORDER TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM),” presented at the INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY, COMMUNICATIONS AND TELECOMMUNICATIONS (irICT). 2016, [Online]. Available: https://sid.ir/paper/910004/en

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