INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Fakhr Ale Ali Farzad

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT
Year:2016 | Issue:1

Download Full-Text

View:

264

Download:

125

Information Seminar Paper

Title

INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES

Author(s)

Fakhr Ale Ali Farzad

Keywords

LEADERSHIP

MARKETING

IRANIAN COMPANIES

Abstract

THE AIM OF THE STUDY IS INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES. THIS STUDY WAS A DESCRIPTIVE SURVEY AND THE SURVEY INSTRUMENT WAS A RESEARCHER-MADE QUESTIONNAIRE. STATISTICAL SOCIETY WAS ALL OF MARKETERS IN PRIVATE INDUSTRIAL COMPANIES OF TEHRAN. SAMPLE SIZE (248 PERSONS) DETERMINATION IS BASED ON THE COOCHRAN FORMULA AND CLUSTER RANDOM SAMPLING METHOD WAS USED. AFTER DATA COLLECTION, DATA ANALYSIS WAS PERFORMED USING SPSS. RESULTS SHOWED THAT LEADERSHIP HAS SIGNIFICANT EFFECT ON SUCCESS OF MARKETING. ALSO FINDINGS REVEALED THAT LEADERSHIP HAS SIGNIFICANT EFFECT ON CUSTOMER SATISFACTION IN MARKETING AND MARKET SHARE.

Cites

No record.

References

No record.

Cite

APA: Copy

Fakhr Ale Ali, Farzad. (2016). INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES. INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT. SID. https://sid.ir/paper/917334/en

Vancouver: Copy

Fakhr Ale Ali Farzad. INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES. 2016. Available from: https://sid.ir/paper/917334/en

IEEE: Copy

Farzad Fakhr Ale Ali, “INVESTIGATION THE ROLE OF LEADERSHIP IN MARKETING OF IRANIAN COMPANIES,” presented at the INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT. 2016, [Online]. Available: https://sid.ir/paper/917334/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops