مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

810
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

Check indicators of domestic marketing and its relationship with quality of service (Case study: Bank employees in the city of Shiraz)

Pages

  53-60

Abstract

 The main purpose of this study was to evaluate indicators of domestic marketing and its relationship with quality services. Today introduced the concept of internal marketing and service quality, the importance of the organizations internal customers (employees) in the service of high quality is clearer than ever. The method used by the target application, depending on the type of descriptive data and correlation of performance. The populations of the city of Shiraz bank employee’ s present study (950 subjects) that make up the sample, 274 people were selected as sample. The data gathering tool was a questionnaire: the questionnaire domestic marketing first and second questionnaire measures quality of service is measured. Cronbach’ s alpha coefficients to assess the validity of that 85/81 / is used. Spearman correlation test and Friedman test to test assumptions have been used. The results show there is a significant relationship between indicators of domestic marketing and service quality.

Multimedia

  • No record.
  • Cites

  • No record.
  • References

  • No record.
  • Cite

    APA: Copy

    ASKARI, AHMAD, & rahmani, fazel. (2017). Check indicators of domestic marketing and its relationship with quality of service (Case study: Bank employees in the city of Shiraz). URBAN MANAGEMENT, 16(46 ), 53-60. SID. https://sid.ir/paper/91998/en

    Vancouver: Copy

    ASKARI AHMAD, rahmani fazel. Check indicators of domestic marketing and its relationship with quality of service (Case study: Bank employees in the city of Shiraz). URBAN MANAGEMENT[Internet]. 2017;16(46 ):53-60. Available from: https://sid.ir/paper/91998/en

    IEEE: Copy

    AHMAD ASKARI, and fazel rahmani, “Check indicators of domestic marketing and its relationship with quality of service (Case study: Bank employees in the city of Shiraz),” URBAN MANAGEMENT, vol. 16, no. 46 , pp. 53–60, 2017, [Online]. Available: https://sid.ir/paper/91998/en

    Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops

  • No record.





  • Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button