The relationship between internal marketing and service quality in sport and youth organization in Golestan province

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Kalate Seyfari Masome; Hoseyni Vahide; Fereydini Maside

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Title

The relationship between internal marketing and service quality in sport and youth organization in Golestan province

Author(s)

Kalate Seyfari Masome | Hoseyni Vahide | Fereydini Maside | Issue Writer Certificate

Keywords

Quality of serviceQ1

internal marketingQ1

ServqualQ1

sport marketingQ2

Abstract

The concept of internal marketing (IM) is a relatively new approach that has been investigated by researchers and adopted by companies in order to enhance the quality of their products and services and to achieve a better performance. The aim of this study was the relationship between internal marketing and service quality in sport and youth organization in Golestan province. This study was correlational and was applied quantitative approaches. The population of the study were all experts of the sport and youth organization in Golestan province (n=110). Since the number of staff is limited, the sample was considered equal. Two questionnaires include Servqual (Parasuraman et al, 1994) and internal marketing ( Mooney and Forman, 1995) was used. The significance level for all tests were considered p≤ 0. 05. Test results showed that the concept of internal marketing has positive relationship with the Quality of service in sport and youth organization in Golestan province p≤ 0. 05. Managers should help employees develop their vision and laid out a vision that is worthy of organization and consensus. As well as development of training and staff skills and competency-based reward system, personnel support to improve performance.

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APA: Copy

Kalate Seyfari, Masome, Hoseyni, Vahide, & Fereydini, Maside. (2019). The relationship between internal marketing and service quality in sport and youth organization in Golestan province. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, 15(29 ), 17-28. SID. https://sid.ir/paper/250852/en

Vancouver: Copy

Kalate Seyfari Masome, Hoseyni Vahide, Fereydini Maside. The relationship between internal marketing and service quality in sport and youth organization in Golestan province. JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT[Internet]. 2019;15(29 ):17-28. Available from: https://sid.ir/paper/250852/en

IEEE: Copy

Masome Kalate Seyfari, Vahide Hoseyni, and Maside Fereydini, “The relationship between internal marketing and service quality in sport and youth organization in Golestan province,” JOURNAL OF SPORT MANAGEMENT & BEHAVIOR MOVEMENT, vol. 15, no. 29 , pp. 17–28, 2019, [Online]. Available: https://sid.ir/paper/250852/en

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