IMPACT OF BRAND VALUATION ON BRAND MANAGEMENT

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Moghimi Ehsan

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: GLOBAL CONFERNCE ON MANAGMENT, ECONOMICS, ACCOUNTING AND HUMANITIES AT THE BEGINNING OF THIRD MILLENNIUM
Year:2016 | Issue:3

Download Full-Text

View:

211

Download:

129

Information Seminar Paper

Title

IMPACT OF BRAND VALUATION ON BRAND MANAGEMENT

Author(s)

Moghimi Ehsan

Keywords

BRAND

BRAND VALUATION

BRAND MANAGEMENT

BRAND VALUE

Abstract

THE KEY OBJECTIVE OF THIS STUDY IS TO EXPLORE THE EFFECTS OF DIFFERENT DIMENSIONS OF BRAND VALUATION TOWARDS THE ORIGINAL BRAND ON THE EVALUATION OF BRAND MANAGEMENT. TANGIBLE ASSETS (MANUFACTURING ASSETS, LAND, BUILDINGS AND FINANCIAL ASSETS) HAVE ALWAYS BEEN REGARDED AS THE MAIN SOURCE OF BUSINESS VALUE. HOWEVER MARKET CONDITIONS IN THE LAST QUARTER OF THE TWENTIETH CENTURY SHOWED THAT A COMPANY’S VALUE IS NOT MADE UP OF ITS TANGIBLES ALONE. THE IMPORTANCE OF INTANGIBLES, PRIMARILY THE BRAND, BUT ALSO PATENTS, TECHNOLOGY AND EMPLOYEES HAS BEEN RECOGNIZED IN THE MARKET, WHICH LEAD TO A DRAMATIC SHIFT IN THE MARKET VALUE OF SOME COMPANIES RELATIVE TO THEIR BOOK VALUE. IN SPITE OF THE FACT THAT A COMPANY’S MARKET VALUE (SHAREHOLDER VALUE) HAS INCREASED, BRAND CONTRIBUTION AND ITS SPECIFIC VALUE REMAINED UNCLEAR AND WERE NOT SPECIFICALLY QUANTIFIED. CURRENT ACCOUNTING STANDARDS CONTINUE TO DEAL MAINLY WITH TANGIBLES TO DETERMINE A COMPANY’S VALUE. IN THIS SENSE, MANY WISE MARKETERS AND BRANDS WILL SEEK INSPIRATION FROM BRANDS THAT WON IN THE GREAT DEPRESSION. BRAND IS RARELY EXPLICITLY AND ADEQUATELY VALUED AND IT APPEARS VERY RARELY ON FINANCIAL STATEMENTS. EVEN WHEN IT DOES APPEAR, THE NUMBERS DO NOT HAVE A UNIVERSALLY RECOGNIZED ECONOMIC AND MARKET FOUNDATION. IN RECENT YEARS, AN INCREASING NUMBER OF COMPANIES, AGENCIES, AND INSTITUTIONS HAVE BEEN TRYING TO FIND AN ADEQUATE BRAND VALUATION MODEL. CURRENTLY, VARIOUS MODELS THAT PROVIDE MORE OR LESS RELIABLE DATA ON BRAND VALUE ARE IN USE. STANDARDIZED AND DEPENDABLE BRAND VALUATION SYSTEM IS NECESSARY TO ESTABLISH RELIABLY THE REAL VALUE OF A COMPANY THAT OWNS IT.

Cites

No record.

References

No record.

Cite

APA: Copy

Moghimi, Ehsan. (2016). IMPACT OF BRAND VALUATION ON BRAND MANAGEMENT. GLOBAL CONFERNCE ON MANAGMENT, ECONOMICS, ACCOUNTING AND HUMANITIES AT THE BEGINNING OF THIRD MILLEN. SID. https://sid.ir/paper/923574/en

Vancouver: Copy

Moghimi Ehsan. IMPACT OF BRAND VALUATION ON BRAND MANAGEMENT. 2016. Available from: https://sid.ir/paper/923574/en

IEEE: Copy

Ehsan Moghimi, “IMPACT OF BRAND VALUATION ON BRAND MANAGEMENT,” presented at the GLOBAL CONFERNCE ON MANAGMENT, ECONOMICS, ACCOUNTING AND HUMANITIES AT THE BEGINNING OF THIRD MILLEN. 2016, [Online]. Available: https://sid.ir/paper/923574/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops