DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS

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Ramezanian Rasoul; SALEHI MOSTAFA; Magnani Matteo; Montesi Danilo

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL SYMPOSIUM ON ARTIFICIAL INTELLIGENCE AND SIGNAL PROCESSING (AISP)
Year:2015 | Issue:1

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Title

DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS

Author(s)

Ramezanian Rasoul | SALEHI MOSTAFA | Magnani Matteo | Montesi Danilo | Issue Writer Certificate

Keywords

INNOVATION

MULTIPLEX NETWORK

MULTILAYER

DIFFUSION

GAME-THEORY

Abstract

THE WAYS IN WHICH AN INNOVATION (E.G., NEW BEHAVIOUR, IDEA, TECHNOLOGY, PRODUCT) DIFFUSES AMONG PEOPLE CAN DETERMINE ITS SUCCESS OR FAILURE. IN THIS PAPER, WE ADDRESS THE PROBLEM OF DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS WHERE THE NEIGHBOURS OF A PERSON BELONG TO ONE OR MULTIPLE NETWORKS (OR LAYERS) SUCH AS FRIENDS, FAMILIES, OR COLLEAGUES. TO THIS END, WE GENERALISE ONE OF THE BASIC GAMETHEORETIC DIFFUSION MODELS, CALLED NETWORKED COORDINATION GAME, FOR MULTIPLEX NETWORKS. WE PRESENT ANALYTICAL RESULTS FOR THIS EXTENDED MODEL AND VALIDATE THEM THROUGH A SIMULATION STUDY, FINDING AMONG OTHER PROPERTIES A LOWER BOUND FOR THE SUCCESS OF AN INNOVATION. WHILE SIMPLE AND LEADING TO INTUITIVELY UNDERSTANDABLE RESULTS, TO THE BEST OF OUR KNOWLEDGE THIS IS THE FIRST EXTENSION OF A GAME-THEORETIC INNOVATION DIFFUSION MODEL FOR MULTIPLEX NETWORKS AND AS SUCH IT PROVIDES A BASIC FRAMEWORK TO STUDY MORE SOPHISTICATED INNOVATION DYNAMICS. ...

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APA: Copy

Ramezanian, Rasoul, SALEHI, MOSTAFA, Magnani, Matteo, & Montesi, Danilo. (2015). DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS. INTERNATIONAL SYMPOSIUM ON ARTIFICIAL INTELLIGENCE AND SIGNAL PROCESSING (AISP). SID. https://sid.ir/paper/927438/en

Vancouver: Copy

Ramezanian Rasoul, SALEHI MOSTAFA, Magnani Matteo, Montesi Danilo. DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS. 2015. Available from: https://sid.ir/paper/927438/en

IEEE: Copy

Rasoul Ramezanian, MOSTAFA SALEHI, Matteo Magnani, and Danilo Montesi, “DIFFUSION OF INNOVATIONS OVER MULTIPLEX SOCIAL NETWORKS,” presented at the INTERNATIONAL SYMPOSIUM ON ARTIFICIAL INTELLIGENCE AND SIGNAL PROCESSING (AISP). 2015, [Online]. Available: https://sid.ir/paper/927438/en

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