PRICING AND COORDINATION STRATEGY OF GREEN SUPPLY CHAIN UNDER TWO PRODUCTION MODES

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Abolfazli Nazanin; FATEMI GHOMI S.M.T.

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING
Year:2017 | Issue:13

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Title

PRICING AND COORDINATION STRATEGY OF GREEN SUPPLY CHAIN UNDER TWO PRODUCTION MODES

Author(s)

Abolfazli Nazanin | FATEMI GHOMI S.M.T.

Keywords

PRICING

COORDINATION STRATEGY

GAME THEORY

GREEN SUPPLY CHAIN

Abstract

IN THIS PAPER, CONSIDER THE ISSUE OF COORDINATION AND PRICING IN SINGLE-PERIOD GREEN SUPPLY CHAIN. IT IS BASED ON MARKET DEMAND AND IN THIS MARKET GREEN PRODUCT AND NON-GREEN PRODUCTS CO-EXIST WITH AND SUBSTITUTE EACH OTHER, AND EXAMINE THE RESULTS FOR TWO PRODUCTION MODES IN COOPERATIVE GAME AND NON-COOPERATIVE GAME. THEORETICAL ANALYSIS SHOW THAT DIFFERENT PRODUCTION COSTS WILL CAUSE THE MANUFACTURER DECISION FOR CHOICE OF PRODUCTION MODE WHEN CONSUMERS HAVE DIFFERENT EVALUATIONS OF THE PRODUCTS. FURTHERMORE, THE RESULTS INDICATE THAT SYSTEM PERFORMANCE IN COOPERATIVE GAME IS EVIDENTLY BETTER THAN THAT IN NON-COOPERATIVE GAME. THE COOPERATIVE PRICING STRATEGY COORDINATED BY RUBINSTEIN BARGAINING MODEL CAN REALIZE THE PARETO OPTIMIZATION OF SUPPLY CHAIN SYSTEM PROFIT AND MEMBER PROFITS UNDER DIFFERENT PRODUCTION MODES. FINALLY, THE NUMERICAL EXAMPLE IS PROVIDED TO VALIDATE THE RESULTS.

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APA: Copy

Abolfazli, Nazanin, & FATEMI GHOMI, S.M.T.. (). . . SID. https://sid.ir/paper/938216/en

Vancouver: Copy

Abolfazli Nazanin, FATEMI GHOMI S.M.T.. . . Available from: https://sid.ir/paper/938216/en

IEEE: Copy

Nazanin Abolfazli, and S.M.T. FATEMI GHOMI, “,” presented at the . , [Online]. Available: https://sid.ir/paper/938216/en

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