UNDERSTANDING PERSIAN USER'S SEARCH BEHAVIOR TOWARDS HEALTHCARE DOMAIN

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ZAHEDI MOHAMMAD SADEGH; Taherkhani Hamed; Rahgozar Maseud; Farhoudi Mojgan

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON WEB RESEARCH
Year:2019 | Issue:5

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Title

UNDERSTANDING PERSIAN USER'S SEARCH BEHAVIOR TOWARDS HEALTHCARE DOMAIN

Author(s)

ZAHEDI MOHAMMAD SADEGH | Taherkhani Hamed | Rahgozar Maseud | Farhoudi Mojgan

Keywords

HEALTH-RELATED SEARCH

MEDICAL SEARCH

DIAGNOSIS

USER BEHAVIOR ANALYSIS

Abstract

WEB SEARCH ENGINES ARE ESSENTIAL TOOLS FOR FINDING INFORMATION NEED FROM THE WORLD WIDE WEB. SO USERS' BEHAVIOR ANALYSIS HAS BECOME ONE OF THE MOST IMPORTANT RESEARCH TOPICS. IN THIS PAPER, WE STUDY INFORMATION GOALS AND PATTERNS OF PERSIAN USER 'S SEARCH FOR HEALTH INFORMATION ON THE WEB, REPORTING RESULTS OF A LARGE-SCALE LOG-BASED STUDY. WE FIRST CLASSIFY USER QUERIES INTO THREE CLASSES: SYMPTOMS, CAUSES AND REMEDY AND THEN ANALYZE THE CHANGE OF SEARCH FOCUS ALONG A SESSION. FINALLY, WE SHOW THAT IT IS POSSIBLE TO BUILD A CLASSIFIER TO PREDICT WHAT IS THE NEXT FOCUS OF A USER IN A HEALTH SESSION. OUR EXPERIMENTAL RESULTS SHOW THAT HEALTH-RELATED SEARCHES HAVE SPECIFIC ATTRIBUTES WHICH CAN BE USED BY SEARCH ENGINES TO INCREASE THE QUALITY OF THE SEARCH RESULTS. WE ALSO FIND THAT PERSIAN USERS’ BEHAVIOR CHANGES WITH REGARD TO THE OCCURRENCE TIME OF HEALTH-RELATED EVENTS SUCH AS WORLD AIDS DAY. THESE EVENTS TRIGGERING THE USER’ S ATTENTION AND EVENTUALLY LEADING TO RAPID INCREASES IN THE FREQUENCY OF THEIR RELATED QUERIES.

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APA: Copy

ZAHEDI, MOHAMMAD SADEGH, Taherkhani, Hamed, Rahgozar, Maseud, & Farhoudi, Mojgan. (2019). UNDERSTANDING PERSIAN USER'S SEARCH BEHAVIOR TOWARDS HEALTHCARE DOMAIN. INTERNATIONAL CONFERENCE ON WEB RESEARCH. SID. https://sid.ir/paper/949112/en

Vancouver: Copy

ZAHEDI MOHAMMAD SADEGH, Taherkhani Hamed, Rahgozar Maseud, Farhoudi Mojgan. UNDERSTANDING PERSIAN USER'S SEARCH BEHAVIOR TOWARDS HEALTHCARE DOMAIN. 2019. Available from: https://sid.ir/paper/949112/en

IEEE: Copy

MOHAMMAD SADEGH ZAHEDI, Hamed Taherkhani, Maseud Rahgozar, and Mojgan Farhoudi, “UNDERSTANDING PERSIAN USER'S SEARCH BEHAVIOR TOWARDS HEALTHCARE DOMAIN,” presented at the INTERNATIONAL CONFERENCE ON WEB RESEARCH. 2019, [Online]. Available: https://sid.ir/paper/949112/en

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