Identifying the factors affecting the acceptance and satisfaction of citizens in the destination of health tourism; Case study: Mashhad

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Asadzadeh Mahboubeh; Noora Abbas; Pirouzeh Razieh

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT, TOURISM AND TECHNOLOGY
Year:2020 | Issue:1

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Title

Identifying the factors affecting the acceptance and satisfaction of citizens in the destination of health tourism; Case study: Mashhad

Author(s)

Asadzadeh Mahboubeh | Noora Abbas | Pirouzeh Razieh

Keywords

health tourism

place marketing

citizens acceptance

conventional content analysis

Abstract

The health tourism industry market is recognized as one of the most profitable and competitive industries in the world. Using marketing techniques such as positive imaging of health tourism destinations can be a powerful tool in attracting users of health tourism services. The presence of satisfied citizens who create a stable identity for the city and strongly defend the city's brand can guarantee the success of branding programs. The purpose of this study is to identify factors effect on the satisfaction or dissatisfaction of citizens about development of health tourism in their city and offer suggestions to increase this satisfaction and align the interests of citizens as stakeholders in this industry using conventional content analysis and interviews with citizens of Mashhad in 2019 As one of the cities receiving health tourists in Iran. The results of the analysis of interview data revealed three main themes include health concerns, economic concerns, and security concerns.

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APA: Copy

Asadzadeh, Mahboubeh, Noora, Abbas, & Pirouzeh, Razieh. (2020). Identifying the factors affecting the acceptance and satisfaction of citizens in the destination of health tourism; Case study: Mashhad. INTERNATIONAL CONFERENCE ON MANAGEMENT, TOURISM AND TECHNOLOGY. SID. https://sid.ir/paper/949348/en

Vancouver: Copy

Asadzadeh Mahboubeh, Noora Abbas, Pirouzeh Razieh. Identifying the factors affecting the acceptance and satisfaction of citizens in the destination of health tourism; Case study: Mashhad. 2020. Available from: https://sid.ir/paper/949348/en

IEEE: Copy

Mahboubeh Asadzadeh, Abbas Noora, and Razieh Pirouzeh, “Identifying the factors affecting the acceptance and satisfaction of citizens in the destination of health tourism; Case study: Mashhad,” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT, TOURISM AND TECHNOLOGY. 2020, [Online]. Available: https://sid.ir/paper/949348/en

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