Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

fallahpour Saman; gholami avati Ramzan; fazeli kebria Hamed

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND ACCOUNTING
Year:2021 | Issue:2

Download Full-Text

View:

203

Download:

187

Information Seminar Paper

Title

Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction

Author(s)

fallahpour Saman | gholami avati Ramzan | fazeli kebria Hamed

Keywords

brand experience

brand equity

customer feeling

customer satisfaction

Abstract

The purpose of the current study was to examine the effect of sensory brand experience on brand equity with the mediating role of customer affective commitment. This research is applied in terms of purpose which employs survey data as research method. The statistical population of this study was the customers of Bank Saderat Iran(BSI) in Ghaemshahr city. The sample size was determined to be384 people using Krejcie-Morgan table. For the purposes of this study, convenience sampling method was used. The research questionnaire was adopted from of Iglesias et al. (2018) which has 16 items. Cronbach's alpha was used to estimate the reliability coefficient, which shows that all coefficients are above 0. 7. the SmartPLS2. 0 was employed in this study to test the structural equation modeling and to analyze the data. The moderating role of employee empathy on the relationship between brand sensory experience and brand emotional commitment was approved in this study.

Cites

No record.

References

No record.

Cite

APA: Copy

fallahpour, Saman, gholami avati, Ramzan, & fazeli kebria, Hamed. (2021). Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction. INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND. SID. https://sid.ir/paper/949493/en

Vancouver: Copy

fallahpour Saman, gholami avati Ramzan, fazeli kebria Hamed. Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction. 2021. Available from: https://sid.ir/paper/949493/en

IEEE: Copy

Saman fallahpour, Ramzan gholami avati, and Hamed fazeli kebria, “Evaluate the sensory brand experience on brand equity based on customer emotional commitment and customer satisfaction,” presented at the INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND. 2021, [Online]. Available: https://sid.ir/paper/949493/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops