Designing a four-level model of organizational creativity in the electricity industry

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SHERAFAT ABOLFAZL; karimi farahnaz; Davoodi Sayyed Mohammadreza

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Journal Paper

Paper Information

Journal: IRANIAN ELECTRIC INDUSTRY JOURNAL OF QUALITY AND PRODUCTIVITY (IEIJQP) Year:2022 | Volume:11 | Issue:1 (26) Page(s): 10-29

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Title

Designing a four-level model of organizational creativity in the electricity industry

Author(s)

SHERAFAT ABOLFAZL | karimi farahnaz | Davoodi Sayyed Mohammadreza | Issue Writer Certificate

Keywords

Organizational Creativity

Individual Creativity

Team Creativity

Strategy

Grounded theory

Abstract

Objective: The present article aims to design a four-level model of Organizational Creativity in the electricity industry. Design and research method: In this study, considering the main and sub-questions that were designed to select the appropriate Organizational Creativity Strategy in the electricity industry, the factors and conditions affecting Organizational Creativity were determined by collecting the opinions of electricity industry experts. The results of interviews with experts were, then, analyzed using the interpretive content analysis technique. In the next step, using the three-stage approach of data-driven theory, the phenomenon of non-creativity was studied inductively at each level and the relationships between the phenomenon, causal conditions, mediating conditions, Strategy and solution, and the consequences of each Strategy were obtained. At the individual level, the phenomenon of non-creativity was categorized into 5 categories and 58 codes. The phenomenon was classified into 5 categories and 36 codes at the team or unit level, into 5 categories and 42 codes at the organization level, and into 5 categories and 40 codes at the industry level. Findings: According to the designed mechanism, we can determine the appropriate Strategy to promote creativity by determining the status of each company in the electricity industry in terms of the characteristics of the phenomenon in each of the four levels and the dimensions of the mediating conditions and the reason for the need to promote creativity. The research had three key outcomes: (i) identifying the dimensions of the proposed model, including goals, processes, and results by interviewing experts in the field of creativity and the electricity industry and extracting their opinions and views in this regard by interpretive content analysis and categorization of these results and findings at the four levels of individual, team or unit, organization, and industry and extract the elements of cause, mediator conditions, solution and outcome according to the codes of each level; (ii) determining the relationships between the phenomenon, its causal conditions, mediating conditions, strategies and solutions, and consequences of each Strategy at the four levels with the paradigm model of data-driven theory; (iii) mechanism for selecting the appropriate Strategy at all the four levels considered in the research to improve Organizational Creativity in the country's electricity industry (including companies producing, supplying, and distributing electricity) using data theory. Practical findings: The results of this study can be used to design a model of Organizational Creativity maturity to help the relevant model assess the level of creativity maturity of organizations and provide a roadmap to promote creativity for each organization according to its maturity. This research was conducted in the electricity industry, but because many of the characteristics of companies operating by the government are similar to those of companies under the Ministry of Energy, this model can be applied to other areas of government. Originality/Value: Since many of the characteristics of companies operating in the government are similar to those of companies under the Ministry of Energy, this model can be applied to other areas of government.

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APA: Copy

SHERAFAT, ABOLFAZL, karimi, farahnaz, & Davoodi, Sayyed Mohammadreza. (2022). Designing a four-level model of organizational creativity in the electricity industry. IRANIAN ELECTRIC INDUSTRY JOURNAL OF QUALITY AND PRODUCTIVITY (IEIJQP), 11(1 (26) ), 10-29. SID. https://sid.ir/paper/957427/en

Vancouver: Copy

SHERAFAT ABOLFAZL, karimi farahnaz, Davoodi Sayyed Mohammadreza. Designing a four-level model of organizational creativity in the electricity industry. IRANIAN ELECTRIC INDUSTRY JOURNAL OF QUALITY AND PRODUCTIVITY (IEIJQP)[Internet]. 2022;11(1 (26) ):10-29. Available from: https://sid.ir/paper/957427/en

IEEE: Copy

ABOLFAZL SHERAFAT, farahnaz karimi, and Sayyed Mohammadreza Davoodi, “Designing a four-level model of organizational creativity in the electricity industry,” IRANIAN ELECTRIC INDUSTRY JOURNAL OF QUALITY AND PRODUCTIVITY (IEIJQP), vol. 11, no. 1 (26) , pp. 10–29, 2022, [Online]. Available: https://sid.ir/paper/957427/en

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