A GAME THEORETIC APPROACH FOR DETERMINATION OF ADVERTISING LEVEL OF A MAIN PRODUCT AND PRICING OF TWO SUBSTITUTE PRODUCTS WITH SPECIFIED PRICE OF THE MAIN PRODUCT

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RASTI BARZOKI M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: INDUSTRIAL ENGINEERING & MANAGEMENT SHARIF (SHARIF: ENGINEERING) Year:2020 | Volume:35-1 | Issue:2/1 Page(s): 11-18

Download Full-Text

Persian Verion

View:

109

Download:

Cites:

Information Journal Paper

Title

A GAME THEORETIC APPROACH FOR DETERMINATION OF ADVERTISING LEVEL OF A MAIN PRODUCT AND PRICING OF TWO SUBSTITUTE PRODUCTS WITH SPECIFIED PRICE OF THE MAIN PRODUCT

Author(s)

RASTI BARZOKI M. | Issue Writer Certificate

Keywords

Advertising

pricing

substitute products

stackelberg equilibrium and game theory

Abstract

Advertising is a form of marketing e, orts to promote using a product or service. Researches show that in 2015 an estimate of US$529. 43 billion was spent on Advertising in the world. In addition, pricing, as the part of the business's marketing plan, is the process of setting the price at which customers buy products and services. In the pricing, manufacturers consider the price at which it could acquire the goods, the market place, the manufacturing cost, competition, brand, market condition, and quality of product. Therefore, Advertising and pricing are two strategic important decisions for manufactures. In the current paper, three products including one main product and two substitute products where each substitute product is the complementary product for the main product are considered. In this paper, for the , rst time, the problem of determining the Advertising level of the main product as well as determining the pricing of the two substitute products is addressed. It is assumed that the price of the main product is constant and speci, ed. The solution of the mentioned problem is obtained based on the Stackelberg game in which the manufacturer of the main product is the leader and the two manufacturers of the complementary products are the follower. The equilibrium solutions for the mentioned structure are obtained. Also, some sensitivity analysis of the important parameters is done and presented. The results show that the market base has no e, ect on the main product Advertising e, ort. Also, the result shows that the self-price has the negative e, ect on the Advertising e, ort but the cross-price has the positive e, ect on the Advertising e, ort. In addition to, the results show that the main product price has the positive e, ect on the Advertising e, ort that means if the main product price increases the equilibrium Advertising e, ort will be increases.

Cites

No record.

References

No record.

Cite

APA: Copy

RASTI BARZOKI, M.. (2020). A GAME THEORETIC APPROACH FOR DETERMINATION OF ADVERTISING LEVEL OF A MAIN PRODUCT AND PRICING OF TWO SUBSTITUTE PRODUCTS WITH SPECIFIED PRICE OF THE MAIN PRODUCT. INDUSTRIAL ENGINEERING & MANAGEMENT SHARIF (SHARIF: ENGINEERING), 35-1(2/1 ), 11-18. SID. https://sid.ir/paper/992302/en

Vancouver: Copy

RASTI BARZOKI M.. A GAME THEORETIC APPROACH FOR DETERMINATION OF ADVERTISING LEVEL OF A MAIN PRODUCT AND PRICING OF TWO SUBSTITUTE PRODUCTS WITH SPECIFIED PRICE OF THE MAIN PRODUCT. INDUSTRIAL ENGINEERING & MANAGEMENT SHARIF (SHARIF: ENGINEERING)[Internet]. 2020;35-1(2/1 ):11-18. Available from: https://sid.ir/paper/992302/en

IEEE: Copy

M. RASTI BARZOKI, “A GAME THEORETIC APPROACH FOR DETERMINATION OF ADVERTISING LEVEL OF A MAIN PRODUCT AND PRICING OF TWO SUBSTITUTE PRODUCTS WITH SPECIFIED PRICE OF THE MAIN PRODUCT,” INDUSTRIAL ENGINEERING & MANAGEMENT SHARIF (SHARIF: ENGINEERING), vol. 35-1, no. 2/1 , pp. 11–18, 2020, [Online]. Available: https://sid.ir/paper/992302/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops