Effective marketing, which is a method of marketing in the context of social networks that includes offering and introducing products and services by influential people, has become an integral part of retailers' digital marketing strategies because this new marketing method is effective in converting higher profits. Is. Especially with Corona in 2020, the way of living and buying and selling products underwent major changes, which increasingly considered the issue of marketing with influential people as a necessity in online stores. The main purpose of this study is to investigate the effect of inspiration, aesthetics, hedonism, awareness of advertising through influential people in the social network Instagram as human brands on meeting the needs, attachment and transfer of attachment of followers (Case study: health and beauty products). . The present study is in the category of descriptive survey research. The statistical population of the study is all people over the age of 18 who use Instagram. The sampling method in this study was simple random and the number was 384 people. The assessment tool in this study was a researcher-made questionnaire. Statistical analyzes were performed using structural equation methods and SPSS and Amos software. To determine the causal relationship between the variables, the structural equation model method and significance levels, and to test the hypotheses p_value less than 0.05 is considered. Research findings show that the inspiration of influencer marketing (marketing with influential people) has a positive and significant effect on the ideal of followers in social networks.

Utilitarianism and retributivism, theories have important propositions both regarding criminalization and punishment. Many times, the analyses and the results that are obtained pass by the criminal investigation of criminal liability in the philosophical system of these theories have special importance. Criminal responsibility has components that both their number and their meaning are different in different crimes. One of the components of criminal responsibility is the age requirement. Utilitarianism seeks expediency and prevention of crime by using deterrence, rehabilitation and incapacitation of the criminal. Therefore, educational measures are expected at younger ages. As the age increases, the responsibility gradually becomes complete. Therefore, the age is a component of criminal responsibility for utilitarians. On the other hand, retributivism based on merit considers intellectual development as the age component of criminal responsibility.The Penal Code is consistent with utilitarianism in the crimes that are called ‘Ta'ziri’, and it is consistent with punitiveness in the crimes that are called ‘Had’ and ‘Qesas’. When judging the reactions of articles 88 and 89, the judge should issue appropriate sentences considering the purpose of intimidation, correction and incapacitation. In Had and Qesas, the judge is obliged to obtain the opinion of an expert on intellectual growth. in Article 91 intellectual growth is the age component of criminal responsibility, and it should not be taken into account only in case of doubt and as an exception in determining the criminal responsibility of children.

The purpose of this study was designing a sports fans Model with a social network approach in the Premier Football League. The research method is qualitative with a systematic analysis approach. The statistical population included all managers, board members and experts of sports clubs and presidents of clubs' Premier League football clubs and library resources. A statistical sample of a sufficient number based on theoretical saturation was purposefully sampled and available (21 people). Research tools included systematic library study and semi-structured interviews. The validity of the instrument was assessed using qualitative validation methods (content validity, kappa coefficient). Coding and conceptual framing methods were used to analyze the findings. The proposed analytical framework includes four sections: emotion management, fan attitude, fan ownership, and consequences. Emotion management includes four dimensions of pleasure, affection, positive surprise and dissatisfaction. The attitude and ownership of the fans also included the views of the fans and the stakeholders. The third part included cognitive and social changes. The financial dimensions, identity building, fan system development, fan satisfaction, and fan loyalty were as consequences of managing sports fans with a social networking approach. According to the research results, the analysis of the dimensions of emotion to consequence management in the fan management system with a social network approach has a process nature. Accordingly, analysis, planning and strategic measures for the development of the advocacy system with the approach of social networks should pay special attention to the process nature of this sector, the determining factors in each sector and the relationships between them.