The development of social media has made business owners think about these media as a tool to communicate more with customers and introduce their products and services. One of the major challenges in this area is measuring the impact of social media marketing activities on a brand's success. Therefore, the purpose of this study is to investigate the impact of social media marketing on brand equity and consumer behavior among Dorsa brand customers who also follow the brand's pages on social media. The present study is an applied research that has been done in a survey. The statistical population of this study includes social media users who follow the official pages of Dorsa brand in these media. On the other hand, the reason for choosing Dorsa Leather is that this brand is engaged in advertising and branding activities on social media, especially Instagram. In this study, the sample size is 200 people. Also in this research the available sampling method has been used as the sampling method. Based on the results of significant value and path coefficients, social media marketing has a positive and significant effect on customer response and brand equity. Also, brand equity has a positive and significant effect on customer response. Because the significance value of all direct hypotheses of the research is greater than 95% at 95% confidence level. Also in this study to test the fourth hypothesis of the study, the VAF index or the inclusion of variance has been used. According to the obtained numbers, it can be concluded that brand equity has a full mediating role in the impact of social media marketing activities on customer response in luxury brands. That is, our mediating variable makes the whole effect of the independent variable dependent on its presence.

Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between luxury values and customers' attitudes towards the intention to buy has been applied in a practical way. The statistical population of the present study includes tourists who ate in the spring and summer of 2020 in luxury restaurants in Gilan province, which was used to sample the available method, and its data was collected using a questionnaire. Data analysis was performed using structural equation modeling in PLS software environment. The results show that the significant relationship between luxury values and customer attitude and purchase intention was confirmed and also the relationship between customer attitude and purchase intention with the mediating role of food image is significant.

The main purpose of this research is to do a qualitative study with grounded theory on how a specific kind of femininity is constructed through the consumption of luxurious goods. To this end, everyday consuming activities of wealthy women in the city of Sanandaj is studied. Historically, two theoretical approaches dominate the field of luxury consumption: Classic (luxury consumption caused by wealth), and Recent (luxury consumption caused by competencies). The theoretical basis of this research is a synthesis of both, with more emphasis being on classic approach. The purposeful sampling method was used to select samples and 21 affluent women from Sanandaj were interviewed in three districts: Shalman, Safari, Mobarakabad. The data were analyzed through coding processes and classified into five categories: causal condition, contextual condition, intervening condition, strategies and consequences. The concluding core category is the representation of a kind of hegemonic femininity which, according to data, is totally the outcome of luxurious consumption. The wealthy women use two different strategies to strengthen and reproduce this femininity: the first serves to construct a pseudo-aristocratic femininity and the second functions to reproduce their hegemonic status in the social hierarchy. The luxurious consumption has also some consequences which mostly serve to strengthen aristocratic values like pride and prejudice as well as the family lineage claim.

واگرایی مطالعات جرم شناسی و رفتار سازمانی در تحلیل جرایم شرکتی موجب شده تا یافته های مطالعات در حوزه جرم شناسی جرایم شرکتی نامتوازن و پراکنده باشند. از این رو، تحلیل دقیق جرایم شرکتی مستلزم توجه هم زمان به نظریه های جرم شناختی و سازمانی و ارزیابی و انطباق آن ها با یکدیگر است. بر همین اساس، پژوهش حاضر درصدد است تا حالت خطرناک شرکت ها را در پرتو مدل فرهنگ سازمانی شاین بررسی کند. نظریه حالت خطرناک متشکل از دو متغیر قابلیت انطباق اجتماعی و ظرفیت مجرمانه و مدل فرهنگ سازمانی شاین شامل سه سطح سازه ها، ارزش ها و پیش فرض های بنیادی است. یافته های این پژوهش در مقام تطبیق دو نظریه، نشان می دهد که شرکت های دارای حالت خطرناک با به رسمیت شناختن فرهنگ سازمانی جرم زا، در سطح سازه ها به دنبال نشان دادن چهره قانون مند از خود هستند. این امر که از طریق تصویرسازمانی صورت می گیرد، مؤید انطباق اجتماعی بالای شرکت های بزهکار است. با این حال، رفتارهای به رسمیت شناخته شده در سطح ارزش ها و پیش فرض های بنیادی که شامل نهادی سازی انحراف و بهنجار بودن جرم می شود، مؤید ظرفیت مجرمانه بالای شرکت ها است. بدین سان، ارزیابی حالت خطرناک بر اساس مدل شاین ثابت می کند که سازه ها منطبق با قابلیت انطباق اجتماعی و ارزش ها و پیش فرض های بنیادی منطبق با ظرفیت مجرمانه هستند. با توجه به الگوی مورد اشاره، می توان گفت که فساد مالی گسترده در مؤسسه مالی اعتباری ثامن الحجج در حوزه های مختلف نشان می دهد که در سطح ارزش ها و پیش فرض های بنیادی، ارتکاب جرم به عنوان یک ارزش و رفتار بهنجار محسوب می شود و از این رو، مؤسسه مالی اعتباری ثامن الحجج دارای ظرفیت مجرمانه بالا است. با این حال، تمرکز بر فعالیت های مذهبی و اجتماعی در سطح سازه ها نشان می دهد که این شرکت دارای انطباق اجتماعی بالا نیز هست. بدین ترتیب، می توان گفت که مؤسسه مالی اعتباری ثامن الحجج با داشتن ظرفیت مجرمانه بالا و انطباق اجتماعی بالا در زمره بزهکاران یقه سفید قرار می گیرد.

نظام اسلامی براساس اصول و مبانی و ارزش های دین اسلام پایه ریزی شده است که جامعه را براساس مبانی دینی هدایت می کند و دین در بعدهای مختلف حیات حکومت اسلامی نقش اساسی دارد.در مقابل دین اسلام،عرفی شدن نظام سیاسی و حاکمیت مبانی عرفی به جای مبانی دینی مطرح شده است که در آن دین در انزوا قرار می گیرد و عرفیات به عنوان تعیین کننده حیات حکومت در مرکز توجه قرار می گیرد.در جهان اسلام اندیشمندان مختلفی براین أمرهشدار داده ودر این باره مطالب مختلفی را نگاشته اندکه دراین مقاله اندیشه شهید مطهری بررسی می گردد.سوال قابل طرح این که موانع عرفی شدن نظام اسلامی در اندیشه ی شهیدمطهری کدامند؟روش به کارگیری دراین پژوهش تحلیل مضمون خواهد بود. یافته های پژوهش حکایت ازاین دارند که موانع عرفی شدن نظام سیاسی باتغییر رفتار مسلمین واتکای آنها بر مبانی و ارزش های حقیقی دین اسلام قابلیت عملیاتی سازی دارد.

Food in the field of sociology and cultural studies generally has a strong connection with the issue of consumption. Examining the taste of the food consumer has been the subject of many researches in this field, on the other hand, in today's society, identity is formed incrementally with the fading of tradition, around the wildness of consumption processes. In this article, an attempt is made to investigate the sociological analysis of the construction of social identity through food alcove choices as the basis of differentiation and social similarity of Tehrani citizens based on Bourdieu's theory of differentiation and the role of capitals in the formation of habits, as well as Giddens' theory of reflexivity. The study method in this article is the survey method and using the researcher's questionnaire, 400 Tehrani citizens between 15-65 years of age have been investigated in 2018. The findings show that the luxurious or modern food alcove is the most frequent among the statistical population, the status of the amount of capital distribution is at the average level, with the increase in the amount of each of the capitals, the choice of the luxurious food pattern is more according to the model The research structure of economic capital has the greatest impact on the choice of a luxury food pattern. That is, people with higher economic capital tend to choose a luxury food pattern.

Jean Baudrillard (1929 – 2007) as one of the figures of the pos t-s tructuralis t view, has a remarkable theoretical view concerning the real and social issues. In his view the real has a cons tructive side which is based on the linguis tic sys tem and it is knowable and explainable only in the semiotic sys tem. Hence the centrality of sign in his sys tem and reproduction of all concepts in its light. He tries to explain social, cultural, political and economic concepts in a capitalis t society based on this theoretical framework, and s tresses the shortcomings of older concepts in these explanations. In this paper I will evaluate the “sign value” as the principal concept in his analysis of the capitalis t society in light of his semiotic critique of Marx’s concept of “exchange value”.