From marx`s Exchange-value to Baudrillard`s Sign-value

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Aleseyed Moona; Kekhiaei Aedin

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Journal Paper

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Journal: Shinakht Year:2022 | Volume:14 | Issue:1 Page(s): 7-23

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Title

From marx`s Exchange-value to Baudrillard`s Sign-value

Author(s)

Aleseyed Moona | Kekhiaei Aedin | Issue Writer Certificate

Keywords

Capitalism

productive society

consumer society

sign value

exchange value

Abstract

Jean Baudrillard (1929 – 2007) as one of the figures of the pos t-s tructuralis t view, has a remarkable theoretical view concerning the real and social issues. In his view the real has a cons tructive side which is based on the linguis tic sys tem and it is knowable and explainable only in the semiotic sys tem. Hence the centrality of sign in his sys tem and reproduction of all concepts in its light. He tries to explain social, cultural, political and economic concepts in a capitalis t society based on this theoretical framework, and s tresses the shortcomings of older concepts in these explanations. In this paper I will evaluate the “sign value” as the principal concept in his analysis of the capitalis t society in light of his semiotic critique of Marx’s concept of “exchange value”.

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