Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling

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MOSHABAKI ESFAHANI ASGHAR; ABEDINI ALI; TAHMASEBI AGHBELAGHI DARIUSH

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2021 | Volume:16 | Issue:52 Page(s): 21-39

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Title

Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling

Author(s)

MOSHABAKI ESFAHANI ASGHAR | ABEDINI ALI | TAHMASEBI AGHBELAGHI DARIUSH | Issue Writer Certificate

Keywords

Luxury ValuesQ1

Consumer AttitudeQ1

Purchase IntentionQ1

Food ImageQ1

TravelQ1

Abstract

Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between Luxury Values and customers' attitudes towards the intention to buy has been applied in a practical way. The statistical population of the present study includes tourists who ate in the spring and summer of 2020 in luxury restaurants in Gilan province, which was used to sample the available method, and its data was collected using a questionnaire. Data analysis was performed using structural equation modeling in PLS software environment. The results show that the significant relationship between Luxury Values and customer attitude and Purchase Intention was confirmed and also the relationship between customer attitude and Purchase Intention with the mediating role of Food Image is significant.

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APA: Copy

MOSHABAKI ESFAHANI, ASGHAR, ABEDINI, ALI, & TAHMASEBI AGHBELAGHI, DARIUSH. (2021). Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling. JOURNAL OF MARKETING MANAGEMENT, 16(52 ), 21-39. SID. https://sid.ir/paper/410231/en

Vancouver: Copy

MOSHABAKI ESFAHANI ASGHAR, ABEDINI ALI, TAHMASEBI AGHBELAGHI DARIUSH. Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2021;16(52 ):21-39. Available from: https://sid.ir/paper/410231/en

IEEE: Copy

ASGHAR MOSHABAKI ESFAHANI, ALI ABEDINI, and DARIUSH TAHMASEBI AGHBELAGHI, “Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling,” JOURNAL OF MARKETING MANAGEMENT, vol. 16, no. 52 , pp. 21–39, 2021, [Online]. Available: https://sid.ir/paper/410231/en

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