This study attempted to investigate the marketing problems of strawberry as a major horticulture crop in the Kurdistan province during last two decades. During three time period 1996, 1999 and 2006 and based on the systematic sampling method 112, 243 and 80 sample were collected.
The results showed that retailer market margin for the concern studies for the years 1996, 1999 and 2006 were Iran's Rls. 480, 562.8 and 1940 ( for the first class type) and 2270 (for the second class type) respectively. The marketing cost percentages for the same period calculated and were equal to 53.5 per cent, 43.5 per cent and 37.2 per cent (I case of first class type) and 50.41 per cent (in the case of second class type). The wholesaler market margin were Rls. 440, 998.25 and (1000 and 1410) in that order, and total market margins were Rls, 920, 1561 and (2940 and 3220) in that order. The waste function estimated and results showed that the variables such as time distance of first harvesting, box weight, Distance from wholesaler market and total time remaining in the retailer shop had direct and significant effect on wastage amount. Total wasted strawberry for the year 1996 and 1999 estimated about 16.89 and 19 percent of total production.
The change of current packing for both periods studied and result showed that, it is economically impressionable and in the case of acceptance by the farmers, it may increase their profits about Rls, 2104062000 and Rls, 810062000 respectively.