INTERNATIONAL CONFERENCE ON MANAGEMENT, TOURISM AND TECHNOLOGY | Year:2022 | دوره:5 |Papers Count:4

There are several researches about impact of Innovation and Technology management on business success or failure. Short products and services lifecycle, variety of customer demands, and business trends have lead the firms to be ready for changing and playing new roles according to industry paradigm changes and they cannot cope with innovative services offered by existing or new competitors unless adopting a TM framework. Mobile network operators face paradigm shift in their business, too. In this article, in addition to reviewing the subject literature, semi-structured interviews, case studies and the use of the SEM method, we present our proposed framework for improving the MNO’, s customer experience. The results show that in the ICT industry, with a focus on the mobile sector, innovation has a direct impact on TM, but there is no significant relationship between them. In other words, innovation can act as a third factor in improving the customer experience through TM. The results also show that the identification and intelligence, acquisition and learning of technology has a significant direct impact on the customer experience. Finally, the ITM model based on the eTOM framework and operational processes was implemented in the MCCI, which has led to an improvement of 26. 64% of the customer experience.

Introduction: The purpose of this study is the effect of social media marketing on the intention to buy the right body clothing during the corona pandemic. Methods: The statistical population of online buyers of Tane Dorost clothing, from which a sample size of 384people was selected, was assessed with an adaptation questionnaire whose validity and reliability were confirmed. To collect data, Kim and Koo (2012) social marketing questionnaire, Ghasemi and Nasrollahi (2009) intention to buy tools were used. In order to evaluate the construct validity of the research tool and structural equation modeling was used to test the research model using SPSS and AMOS software version. 23 Results: The results showed that social media marketing activities have a positive and significant effect on customers' purchasing intent. Conclusion: Finally, according to the results, it can be said that / since social media marketing is considered as an important factor in this study on the intention of customers to buy. This method can also be used as a competitive advantage.

Academic research is inherently future-oriented and plays a very important role in shaping the future of various scientific fields. Contrary to the wide support that is given to academic research in the field of social impact, little importance has been given to the development of future literacy as an important factor in the impact of academic research. Future literacy, due to the ability to visualize and prepare for possible future changes, has the capacity to change the current path of academic research and develop the fields of application of this research. The current study argues that future literacy has been neglected in the field of impacting academic research, and by relying on future literacy and future research, it highlights five key stages of determining the direction of research impact as a forecasting agenda for action.

The purpose of this study is to investigate the effect of knowledge management dimensions on organizational development in Baran life insurance company, which members of the statistical society of all employees of the central headquarters of the company in Tehran province were 175 and 118 people were selected as the sample according to Morgan table. To collect data, library research and questionnaire have been used. To confirm the reliability, Cronbach's alpha test was used. Cronbach’, s alpha was higher than the standard level and the questionnaires were confirmed in terms of reliability. To analyze the data, descriptive and inferential statistics (Pearson, regression and one group ttest) were used. For this purpose, SPSS software was used. The results of this study indicates that all aspects of knowledge management (Culture, Facilities and documentation) have significant impact on organizational development. In order to improve the development concept in Baran life insurance company, it is better to increase the openness and transparency of the system to components of trust in each other, feedback from inside and outside, employee participation with each other, creating and empowering employees and improving organizational structure.