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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF BUSINESS RESEARCH
Year:2001 | Volume:51 | Issue:1|Papers Count:2

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Volume(Issue)

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Journal Article

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Title:

MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS

Author(s):

SOLLNER A. | RESE M.

Journal:

JOURNAL OF BUSINESS RESEARCH

Issue Info:

Year:
2001
Volume:
51
Issue:
1
Pages:
25-36

Keywords:

Abstract:

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