MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS

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SOLLNER A.; RESE M.

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS RESEARCH Year:2001 | Volume:51 | Issue:1 Page(s): 25-36

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Title

MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS

Author(s)

SOLLNER A. | RESE M. | Issue Writer Certificate

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Abstract

Cites

STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP)

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APA: Copy

SOLLNER, A., & RESE, M.. (2001). MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS. JOURNAL OF BUSINESS RESEARCH, 51(1), 25-36. SID. https://sid.ir/paper/629507/en

Vancouver: Copy

SOLLNER A., RESE M.. MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS. JOURNAL OF BUSINESS RESEARCH[Internet]. 2001;51(1):25-36. Available from: https://sid.ir/paper/629507/en

IEEE: Copy

A. SOLLNER, and M. RESE, “MARKET SEGMENTATION AND THE STRUCTURE OF COMPETITION: APPLICABILITY OF THE STRATEGIC GROUP CONCEPT FOR AN IMPROVED MARKET SEGMENTATION ON INDUSTRIAL MARKETS,” JOURNAL OF BUSINESS RESEARCH, vol. 51, no. 1, pp. 25–36, 2001, [Online]. Available: https://sid.ir/paper/629507/en

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