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ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF MARKETING RESEARCH
Year:2003 | Volume:20 | Issue:1|Papers Count:2

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Title:

CROSS-SELLING THROUGH DATABASE MARKETING: A MIXED FACTOR ANALYZER FOR DATA AUGMENTATION AND PREDICTION

Author(s):

KAMAKURA WAGNER A.

Journal:

JOURNAL OF MARKETING RESEARCH

Issue Info:

Year:
2003
Volume:
20
Issue:
1
Pages:
45-65

Keywords:

Abstract:

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