Information Journal Paper
APA:
CopyKAMAKURA, WAGNER A.. (2003). CROSS-SELLING THROUGH DATABASE MARKETING: A MIXED FACTOR ANALYZER FOR DATA AUGMENTATION AND PREDICTION. JOURNAL OF MARKETING RESEARCH, 20(1), 45-65. SID. https://sid.ir/paper/595291/en
Vancouver:
CopyKAMAKURA WAGNER A.. CROSS-SELLING THROUGH DATABASE MARKETING: A MIXED FACTOR ANALYZER FOR DATA AUGMENTATION AND PREDICTION. JOURNAL OF MARKETING RESEARCH[Internet]. 2003;20(1):45-65. Available from: https://sid.ir/paper/595291/en
IEEE:
CopyWAGNER A. KAMAKURA, “CROSS-SELLING THROUGH DATABASE MARKETING: A MIXED FACTOR ANALYZER FOR DATA AUGMENTATION AND PREDICTION,” JOURNAL OF MARKETING RESEARCH, vol. 20, no. 1, pp. 45–65, 2003, [Online]. Available: https://sid.ir/paper/595291/en