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Educational Videos and Scientific Workshops

Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING
Year:1981 | Volume:45 | Issue:2|Papers Count:2

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Year

Volume(Issue)

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Journal Article

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Title:

NEW PRODUCT SCENARIOS: PROSPECTS FOR SUCCESS

Author(s):

CALANTONE R.J. | COOPER R.G.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
1981
Volume:
45
Issue:
2
Pages:
48-60

Keywords:

Abstract:

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