Information Journal Paper
APA:
CopyROTHSCHILD, MICHAEL L., & GAIDIS, WILLIAM C.. (1981). BEHAVIORAL LEARNING THEORY: ITS RELEVANCE TO MARKETING AND PROMOTIONS. JOURNAL OF MARKETING, 45(2), 70-78. SID. https://sid.ir/paper/573594/en
Vancouver:
CopyROTHSCHILD MICHAEL L., GAIDIS WILLIAM C.. BEHAVIORAL LEARNING THEORY: ITS RELEVANCE TO MARKETING AND PROMOTIONS. JOURNAL OF MARKETING[Internet]. 1981;45(2):70-78. Available from: https://sid.ir/paper/573594/en
IEEE:
CopyMICHAEL L. ROTHSCHILD, and WILLIAM C. GAIDIS, “BEHAVIORAL LEARNING THEORY: ITS RELEVANCE TO MARKETING AND PROMOTIONS,” JOURNAL OF MARKETING, vol. 45, no. 2, pp. 70–78, 1981, [Online]. Available: https://sid.ir/paper/573594/en