IRANIAN JOURNAL OF MANAGEMENT SCIENCES
Year:2015 | Volume:10 | Issue:38|Papers Count:6

Leadership is one of the important concepts in the organizational behavior literature. Regarding the outcome of effective leadership that have both soft (satisfaction, commitment, belonging, loyalty and team making) and hard (performance, absent, stress and security) qualities, the subject has been one of the most discussed issue among OB scholars. The purpose of this study is to design an effective and authentic leadership model for Iranian public hospitals. Since, cultural differences among societies require theories that meet and address their problems, we have tried to develop a leadership theory that might best be fitted to the Iranian culture. To this end, we use the concept of generosity which is an important Iranian/Islamic value. Therefore, this exploratory mixed method study uses a grounded theory to explore a generous leadership theory in Iranian public hospitals. The statistical population of this study are the staff of 6 medical universities of Qom province. In order to find generous leaders, we distributed a customized interpersonal generosity questionnaire among hospitals staff. Thereafter, 39 managers were selected from those 15 managers who hold higher scores were single out for interview. We went forward through grounded theory processes to create a generous leadership theory for Iranian public hospitals.

Futures study is relatively a new area of research that its territory covers all spheres of human theoretical knowledge, and its results could have a broad impact on human scientific efforts. However, predictions about futures may result in wrong prognosis, but this should not discontinue the scientific efforts for future researches. Scenario planning is a method for improving decision making in the face of possible and probable futures. It is an effective method for futures study that enables planners to examine the likelihood of occurrence for future happenings and forecast what happenings are unlikely to take place. The purpose of this study is to provide a futuristic image of Statistical Center of Iran in the year 1400. In this futures study, we applied a Scenario planning method using the Schwart’s model of 1991. The result shows there are four main future scenarios for organizational structure of Statistical Center of Iran. These scenarios are in the form of "An independent Public agency", "A centralized public agency", "An affiliated public agency" and "A coordinating public agency ". The four images presented in this research could shape the vision and strategic planning of SCI.

Due to abundant investments in Internet Banking (IB), it is argued that IB eventual success depends on its continued use of customers rather than their first-time utilization. While a great deal of existing studies have focused on initial customers’ decisions to adopt an IB, less attention has been paid to the post-adoption condition. To address this gap, this study proposes a model to investigate the factors influencing the prolonged intention of customers usage of IB based on the incorporation of the information system (IS) continuous intention, IS success model and trust. We performed a survey of 443 IB experienced participants, and used the structural equation modeling approach to test the research model. The results indicate that satisfaction, trust and perceived usefulness are the main predictors of continuous intention. It also shows that trust, perceived usefulness and confirmation are determined by system quality, information quality, and service quality. The proposed model explains 66.6% of the variance in Internet banking continuous intention.

What are the effects of leadership training on managers behavior and skills and how it influences employees behavior. The purpose of this study is to investigate the effectiveness of authentic leadership behaviors training of managers on employees psychological capital. The participants were 42 middle managers of Tehran’s Petrochemical Company (NIPC) who were randomly selected and divided in two experimental and control groups (each 21 employees). The research design was classic and had pre and posttest for both groups. A three days leadership training (20 hours) was conducted for experimental group. Data was gathered by two questionnaires of authentic leadership (walumbwa et al, 2008) and psychological capital (Lutans et al, 2008). Data analysis with ANOVA indicated that the training of authentic leadership behaviors of managers increases employees’ psychological capital components (Self-Efficacy, Optimism, Resilience and Hope).Result also shows that the development of positive behavior and skills of managers had increased the positive behavior of employees.

Viral marketing is a marketing policy that spreads a company’s marketing messages such as new brands or services by word of mouth. It is meant to offer the facility free to the people and allowing them to transfer it to others. The purpose of this research is to identify the key factors affecting the success of viral marketing and prioritize these factors. Based on the study of existing literature on the subject area, we prepared a list of key success factors and distributed a questionnaire to 125 active managers of Iranian capital market asking them to review and complete it with regard to Iran’s capital market conditions. Then we used Analytical Hierarchy Process technique that is considered as an important approach in this type of marketing. The research results show that 19 factors are influential to the success of active agencies. These factors eventually were classified into six key factors. The most important were message content, correct targeting, penetration characteristics of a message, technology involved, relationship with product, entertainment and validity and reliability of the message respectively.

During the last decade, researchers have paid much attention to consumer’s feelings about brands. They have begun to investigate emotional and feeling reactions of consumer’s behavior. The purpose of this research is to contribute to recent studies on the role that surrealism, self-expressiveness and brand image are playing in love brand of mobile phone buyers. Therefore, the effects of these factors on love brand were assessed. A sample survey was conducted among the buyers of mobile phone brands including; Apple, Samsung, Sony, Nokia, HTCLG, DIMO and GLX in Tehran. We analyzed data using the structural equation modeling technique and software Smart-PLS. The results show that all surrealism, self-expressiveness and brand image have some influences on love brand, but surrealism has the greatest impact on dependent variable.