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MODELING CUSTOMER LIFETIME VALUE
GUPTA S. | HANSSENS D.
JOURNAL OF SERVICE RESEARCH
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View 176
MANAGING CUSTOMERS FOR VALUE: AN OVERVIEW AND RESEARCH AGENDA
KUMAR V. | LEMON K.
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LINKING BRAND EQUITY TO CUSTOMER EQUITY
LEONE ROBERT P. | RAO VITHALA R.
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CRM IMPLEMENTATION: EFFECTIVENESS ISSUES AN INSIGHTS
BOHLING T. | BOWMAN D. | LAVALLE S.
View 81