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CONSUMER-BASED BRAND EQUITY: IMPROVING THE MEASUREMENT-EMPIRICAL EVIDENCE
PAPPU R. | QUESTER P.G. | COOKSEY R.W.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
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A BRAND ORIENTATION TYPOLOGY FOR SMES: A CASE RESEARCH APPROACH
WONG H.Y. | MERRILEES B.
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DOES BRAND TRUST MATTER TO BRAND EQUITY?
BALLESTER E.D. | MUNUERA ALEMAN J.L.
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THE LOCUS EFFECT ON INERTIA EQUITY
YE G.
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