Electronic toll pay is a part of intelligent transportation systems which prepare vehicles to pay toll on highways without stop. It is possible using transponder equipment (electronic tag), and in this way. Wireless connection of sensors on road, shoulders and computer systems (hardware-software) will be done. It helps to decrease traffic, increase efficiency, optimize travel time and decrease pollution. But, doubtlessly, success of every technology is due to the acceptance and tendency of its users. The main goal of this article is to discover important factors to adjust citizens with electronic toll pay system. To access this goal, first, we define related theories and meanings and build the study body, according to historical, theoretical background, then, classify meanings, and introduce five variables as important factors of adjusting citizens. To perform the study, we use standard questionnaire (chen), which distributes among members of owners of trucks council, Abade. Finally, theories of study examined, using multiple regression and connection index of peirson, and meaningful relation will get among all factors of the model, adjusting electronic toll pay system.